Top 8 Predictive Analytics Tools

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These days nearly every enterprise wants to have predictive analytics capabilities. This corresponds to growing interest in Big Data and artificial intelligence.

In some recent surveys, more than 90 percent of organizations say they believe predictive analytics will be important to their future success. But far fewer respondents have put predictive analytics software into production. Only a quarter to a third or respondents are actually using the tools today (although considerably more are currently evaluating for future deployment).

Part of the problem may be the difficulties involved in choosing the right technology for your needs. Rushing to make a purchase in order to keep up with the data analytics trends is a sure way to end up with an expensive tool that disappoints expectations.

How to choose the predictive analytics tools for your needs? Experts suggest that organizations begin the process of selecting predictive analytics tools by clarifying their needs. Asking the following questions may help:

  • Who within your organization will be using the predictive analytics tools? Will you have dedicated data scientists who will be running the software? Or do you need a solution designed for regular business users, sometimes called "citizen data scientists"? Or do you need a tool that can meet the needs of both groups?
  • What will be the initial use case for your predictive analytics? Are you planning to use predictive analytics for market research? Fraud detection? Supply forecasting? Depending on your industry and your immediate needs, some use cases will make more sense for you than others. And that will determine what features and capabilities you need.
  • How will your predictive analytics needs change over time? Many organizations start with a use case that can pay off in a short amount of time, but hope to expand their use of predictive analytics over time. Make sure you choose a tool that can meet your needs now and into the future.
  • What other tools does your predictive analytics solution need to support or integrate with? If you'll be pulling in CRM or ERP data, it might make sense to choose an analytics solution designed to support your existing software. Or if you're already using open source big data software like Hadoop and Spark, you might need a different tool.
  • What is your preferred deployment model? If your data or other applications leverages cloud computing, you might prefer a cloud-based solution. But if most of your data is on premises, it might make more sense to choose a tool you can deploy on your own servers.
  • What is your budget? Some vendors offer upfront pricing on predictive analytics tools, but most will make you speak with someone on the sales team in order to get a quote. You will likely need to do quite a bit of legwork to figure out actual cost.

Because every organization will have different answers to these questions, there is no one "best" predictive analytics tool. Here are eight predictive analytics tools worth considering as you begin your selection process:

IBM SPSS Statistics

You really can't go wrong with IBM's predictive analytics tool. It's been around for a long time and offers a robust list of capabilities. Another plus is that IBM offers easy-to-understand pricing. However, while its user interface has gotten a recent facelift, it still may be too complicated for most business users who don't have a lot of experience in analytics and data science.

Get an in-depth look at IBM SPSS Statistic
See user reviews of IBM SPSS Statistic

SAS Advanced Analytics

SAS is the leader in the analytics markets and has an incredibly long list of different predictive analytics products available. In fact, that list is so long that it might be difficult to figure out which tool(s) you might need for your purposes. The company also doesn't provide upfront pricing, making it tougher to comparison shop. Still, with so many different tools available, chances are good that SAS has exactly what you need.

Get an in-depth look at SAS Advanced Analytics
See user reviews of SAS Advanced Analytics

SAP Predictive Analytics

If you will primarily be using your predictive analytics tool to analyze data that resides in SAP software, such as your ERP data, the SAP solution might be a good fit for you. The company has quite a few different options available when it comes to features, but like SAS and several others, it does not disclose pricing. It also does not have a public cloud deployment option. On the positive side, it does have advanced machine learning and security features.

Get an in-depth look at SAP Predictive Analytics
See user reviews of SAP Predictive Analytics

TIBCO Statistica

TIBCO puts the emphasis on usability, with a lot of collaboration and workflow features built into the tool. This makes it good choice for your company if you expect lesser trained staff will use the tool. It also integrates with a wide range of other analytics tools, making it easy to extend its capabilities. This is also the only tool on the list that emphasizes its IoT/embedded capabilities – a new market, but one to keep in mind.

Get an in-depth look at TIBCO Statistica
See user reviews of TIBCO Statistica


If you are interested in an open source predictive analytics tool, put H2O at the top of your list. It offers fast performance, affordability, advanced capabilities and extreme flexibility. The dashboard for H2O offers a veritable smorgasbord of data insights. However, this tool is more for the expert data science crowd than for citizen data scientists. If you've invested in trained staff, this could be your tool.

Get an in-depth look at H2O

Oracle DataScience

Oracle recently got into the predictive analytics market by purchasing a highly regarded startup called DataScience. The company is still in the process of integrating the tool with its cloud platform, but it seems promising, as DataScience's tool has received excellent user reviews and ratings. It most likely will be especially useful for organizations using Oracle's database and cloud services.

Get an in-depth look at Oracle DataScience
See user reviews of Oracle DataScience

Q Research

Q Research focuses on one market: If you need a predictive analytics tool only for market research, this application has all the capabilities you could ever want. This highly automated platform streamlines the predictive analytics process so that users can spend less time running the tool and more time strategizing. On the downside, it doesn't have the capabilities to do other types of predictive analytics.

Get an in-depth look at Q Research

Information Builders WEBFocus

Information Builders offers a complete suite of BI analytics, and data management tools that includes predictive analytics capabilities. If an end-to-end data solution is on your shopping list, this might be a good option. Also, it offers tools for both data scientists and business users. It's an appropriate all-around option for a company whose staff has various levels of data expertise. Like many of the others on the list, however, pricing is available only on request.

Get an in-depth look at Information Builders WEBFocus
See user reviews of Information Builders WEBFocus

Honorable Mentions

In addition to our top picks, there are a number of other promising predictive analytics tools out there. Here are some others to consider:

RapidMiner Studio

RapidMiner is another solid tool to consider that has won accolades from analysts, including Gartner, which named it a leader in its Magic Quadrant for data science and machine learning platforms. Users tend to praise RapidMiner for its user interface and and ease-of-use.

See user reviews of RapidMiner Studio

KNIME Analytics Platform

KNIME provides both an open source as well as commercially supported version of its Analytics Platform. The KNIME offering is often seen as being easy to use, while still providing advanced capabilities including machine learning (ML) automation.

See user reviews of KNIME Analytics Platform

Dataiku DSS

For those looking for a platform that has strong collaboration capabilities the Dataiku Data Science Studio (DSS) is another solid option. The offering has had some production scalability challenges in the past which are being improved.

See user reviews of Dataiku DSS

FICO Predictive Analytics

The FICO Predictive Analytics platform is a good choice for decision management based capabilities, especially for organizations in the financial services sector.

Microsoft R Open/Cortana Intelligence Suite

The Azure cloud based Cortana Intelligence Suite integrates tutorials and templates to help get new users up to speed with the platform, it's often overshadowed as a tool by Microsoft's popular Power BI platform.

See user reviews of Microsoft R Open/Cortana Intelligence Suite

Halo Software

Halo Software's business intelligence platform is positioned for supply chain use cases in the manufacturing and distribution market verticals.

Datawatch (Angoss) KnowledgeSTUDIO/KnowledgeENTEPRISE

Angoss Software Corporation was acquired by Datawatch in January 2018, bringing along with it, the KnowledgeSTUDIO/KnowledgeSEEKER/KnowledgeENTEPRISE data science tools. Enterprise is the flagship product which users praise for its intuitive interface.

See user reviews of Datawatch (Angoss) KnowledgeSTUDIO/KnowledgeENTERPRISE

Predictive Analytics Comparison Table


Editions Available

Key Features



Target Market


IBM SPSS Statistics

Base, Standard, Professional and Premium

Data preparation


Advanced statistics


Custom tables

Missing values


Complex samples

Conjoint analysis

Exact tests


Decision tree

Direct marketing

Neural networks

R, Python, Excel

Cloud or desktop

SMBs and enterprises, as well as government, education and healthcare organizations

$99 per user per month and up

SAS Advanced Analytics

SAS Enterprise Minder, SAS Factory Miner, SAS Machine Learning on SAS® Analytics Cloud and others

Descriptive and predictive modeling

Open, code-based model development

Dynamic group-by processing

Model comparison, assessment and scoring

Distributed, in-memory analytical processing

Flexible deployment

Other SAS tools, Python, R, Lua, Java, Teradata, SAP HANA

Public or private cloud or on-premises

Organizations of all sizes, particularly in banking, retail, government and health care

On request

SAP Predictive Analytics

Predictive Factory, Predictive Analytics Server for Windows and others

Python API

Data security and compliance features

Automated data preparation

Support for datasets with more than 10,000 columns

Predictive modeling

Machine learning algorithms

Network and link analysis

Predictive model management

Embedded predictive insights

Native Spark modeling

Appstam Advanced Graphics, DTree, Qualex iQ-Gaming Solution, PANA, Bosch SaPHAL, Clariba

On premise or private cloud


Available on request. Price depends on number of users and selected functionality.

TIBCO Statistica


Full-spectrum analytics

Machine learning

Team collaboration

Drag-and-drop interface

Centralized monitoring, management and deployment

Security, governance and auditability

Open, flexible and extensible

Amazon SageMaker, Google TensorFlow, Microsoft Azure, Apervita, H2O, Algorithmia, Oracle, Teradata, R, Jupyter Notebooks, Python, C#, Scala, Kerberos, Ranger and Sentry

On-premise, cloud or edge computing/IoT


Available on request


H2O (open source), Sparkling Water (H2O + Spark), H2O Driverless AI (paid enterprise version)

Automatic feature engineering

Machine learning interpretability

Natural language processing

Automatic scoring pipelines

Time series

Automatic visualization

Flexibility of data and deployment

NVIDIA GPU acceleration

Hadoop, Python, Spark, leading cloud services

Downloadable software that can be deployed anywhere.


Open source versions are free. Enterprise version has a free trial with pricing available on request.

Oracle DataScience


Project-based user interface to enhance collaboration

Self-driving machine learning



Integrates with open source tools

Enterprise-grad performance

Version control

Use case templates

Access controls and security

Python, Plotly, Matplotlib, Bokeh, TensorFlow, scikit-learn, other open source projects, other Oracle cloud services




Q Research


Easy updating and automation

Full R language support

Drag-and-drop interface

Statistical testing based on data type

Predictive modeling

24-hour free support

R, Microsoft Office, Qualtrics

Installed desktop software

Market researchers

$1,699 per license per year and up

Information Builders WEBFocus


Intuitive graphic interface

Portals and dashboards

Enterprise reporting and analysis

Visual discovery insight mode

Predictive analytics

Location analytics

Big data and IoT

Smart BI and search

Integrates with Information Builders' other tools

Cloud, on-premise or hybrid


Available on request