Thursday, December 2, 2021

Top 75 SaaS Companies of 2021

Software as a Service (SaaS) companies are clearly on the upswing, aided by the rapid growth of the larger cloud computing market. Years ago, much of the emphasis in the tech industry was around packaged software. Today, good luck launching a startup based on packaged software only. All the interest and energy (not to mention venture capital) is going to on-demand SaaS, since it promises to alleviate the headache of client installs and updates.

The result is a flood of activity among SaaS companies that shows no signs of slow down. New companies are being launched, and most impressively, old guard software firms are engaging in impressive reinventions as SaaS providers. Below you’ll see a list of 75 SaaS companies of note with a little bit of everything mixed in – the SaaS market now comprises the entire spectrum of sectors and verticals.

Software as a Service providers offer software through the cloud, allowing access that is either free or through subscription to user's computers, laptops, tablets or smartphones.
SaaS companies provide software to remote users, offering the “service” of the software to users without requiring (or even allowing) users to actually own or install those applications.

Top SaaS Companies

Please note: while this list of leading SaaS companies has big names at the top, it is not in fact a ranking – the SaaS firms at the top of the list are not “better” than those at the bottom.

1. Salesforce

The big daddy of the list, this is the company that launched the concept based around customer resource management (CRM). It has since expanded into platform development, marketing, analytics and social networking.

2. Microsoft

One of the reinventors, the company has moved its desktop productivity suite Office to the cloud and now Office 365 outsells the packaged, client version. It also offers Dynamics CRM, SharePoint collaboration and even SQL Server databases on demand.

3. Adobe Creative Cloud

Another reinvention, Adobe was the king of desktop creativity software and has now pivoted to make Photoshop and other audio and video editing tools available via an annual subscription. The Creative Suite offers graphic design, video editing, Web development, and photography editing.

4. Box

Box started as a cloud storage firm but has expanded to offer file collaboration and editing services to files stored on its servers.

5. Amazon Web Services SaaS

Amazon’s SaaS offerings cover both a platform for building your own SaaS apps as well as reselling a number of SaaS products from third-party vendors, many of whom are on this list.

6. Google G Suite

Mostly a collection of the individual services Google already offers, like Gmail, storage and calendar, but with added features like custom email and 24/7 support, and it comes at a subscription price over the free basic services offered.

7. Slack

Slack is one of the most popular enterprise collaboration platforms even with Microsoft introducing a competitive product. It offers -time messaging, archiving, and search for modern teams.

8. Zendesk

Offers cloud-based customer service, with features like support tracking, purchase tracking, billing, shipping, and other customer data.

9. ADP

One of the world’s best-known payroll management brands has gone to the cloud to offer Human Capital Management, involving HR, payroll, and employee benefits.

10. Oracle

Another software giant that got SaaS religion, it has moved all of its line of business on-premises apps to the cloud, including ERP, CRM, SCM, HR and payroll. The company also acquired NetSuite, which sells CRM to SMBs not normally served by Oracle and Salesforce.

11. DocuSign

DocuSign started out as electronic signatures for legal documents but has expanded to help small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.

12. Cisco

Among its offerings is WebEx, a professional video conferencing service, and Spark, a collaboration service for teams to work together on projects. The two are often pitched in tandem.

13. ServiceNow

ServiceNow specializes in IT services management (ITSM), IT operations management (ITOM) and IT business management (ITBM). It offers real-time communication, collaboration and resource sharing covering IT, human resources, security, customer service, software development, facilities, field service, marketing, finance and legal enterprise needs.

14. GoToMeeting

A Citrix Systems spin off, this is a popular online meeting program that supports secure connections over any device.

15. GitHub

A popular online software development tracking and version control repository, it is particularly popular with open source projects. It allows for full project management, including version control and splits/forks management.

16. Workday

Provides financial management and human resources management to enterprises, with emphasis on complex, global industries as well as government.

17. HubSpot

HubSpot develops cloud-based, inbound marketing software that provides businesses with tools for social media marketing, content management, Web analytics and search engine optimization.

18. Twilio

Twilio is a cloud communication company that enables users to use standard web languages to build a variety of telephony apps supporting voice, VoIP, IP to traditional telcos and SMS apps. Developers can embed voice, video, messaging and authentication into their apps using the Twilio platform.

19. Coupa Software

Coupa is the cloud platform for business spend. In other words, business expenses. It offers a fully unified suite of financial applications for business spend management, like procurement, invoicing, expenses and sourcing.

20. Atlassian

Atlassian is an enterprise software company that develops products for software developers, project managers, and content management. Its flagship product is Jira, an issue tracking product.

21. Xero

Xero provides cloud accounting software for accounting professionals and small businesses. Its key features are automatic bank and credit card account feeds, invoicing, accounts payable, expense claims, fixed asset depreciation, purchase orders, and standard business and management reporting.

22. Zuora

Zuora serves companies that rely on a subscription-based business model to automate billing, commerce, and financial operations, tracking subscription payments, invoicing, products and catalogs.

23. AdRoll

AdRoll is a marketing platform that enables companies of any size to create personalized ad campaigns based on their own Website data.

24. Xactly

Xactly offers a suite of products designed around sales and finance management to design, build, manage, audit and optimize sales compensation management programs. It measures sales performance and effectiveness as well as employee engagement.

25. Intuit

Another software company that made a successful pivot to the cloud, Intuit has converted its flagship finance and tax prep software Quicken, QuickBooks, TurboTax, and Mint to on-demand, cloud-based versions that now account for three-quarters of all company revenue.

26. Marketo

Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.

27. provides users with tools automating business bill payment and invoicing processes, as well as cash flow management, all of which integrates with accounting and banking systems, including QuickBooks, Xero, NetSuite, and Intacct.

28. Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses that sell both online and in retail stores. It helps run both the Website and store front and manage inventory from both.

29. MuleSoft

MuleSoft provides a platform for building applications through its directory that functions as a social network to share updates and information on APIs. It also provides integration for applications, data, and devices that are both on-premises and in the cloud.

30. Cornerstone

Cornerstone OnDemand provides cloud-based talent management software solutions that go beyond the basics of HR applications for things like recruitment, training, succession management and career guidance.

31. Eventbrite

Eventbrite is is a mobile event planning platform for organizing, planning, promoting and selling tickets to events and promoting the event on social media.

32. Paychex

Paychex is a 46 year old company that, along with its subsidiaries, provides payroll, human resource, and benefits outsourcing solutions for small to medium-sized businesses. It launched SaaS services for payroll, time and attendance, training, HR, and benefits in 2013.

33. New Relic

New Relic is a leading digital intelligence company, delivering visibility and analytics into Web site application and mobile app performance and real-time monitoring.

34. Splunk

The company provides operational intelligence software that monitors, reports, and analyzes real-time machine data, including logs and Big Data sources, for operational intelligence.

35. Domo

Domo delivers a SaaS-based platform that helps CEOs and business leaders obtain business intelligence from business data without requiring the executives to know BI skills.

36. FreshBooks

FreshBooks is a cloud-based accounting product designed for sole proprietors and small business owners to bill clients for time and services and track time spent with the client.

37. Tableau

Tableau Online is the SaaS version of the company’s popular interactive data visualization and data analytics products focused on business intelligence.

38. Druva

Druva offers cloud-based comprehensive backup, recovery and archival for cloud business apps like Office 365, Google Suite, Box and Salesforce with full data visibility, access and compliance monitoring.

39. Act-On Software

Act-On Software is a popular adaptive marketing automation provider for small- and medium-sized businesses, providing email marketing, landing sites and social media prospecting.

40. Blackboard

Blackboard Learn provides a virtual learning environment and course management system for online schools where there is little to no face-to-face meeting. It offers online elements to classes usually available only in the classroom.

41. GoodData

GoodData provides a business analytics platform for enterprises to create smart business applications using existing data to automate, recommend and make better business decisions.

42. SurveyMonkey

SurveyMonkey offers a cloud-based online survey and questionnaire platform for companies to gather survey-related information.

43. Cvent

Cvent is a cloud-based an event management and planning platform, allowing planners to manage all aspects of an event, such as online event registration, venue selection, event management, mobile apps for events, e-mail marketing and Web surveys.

44. Blackbaud

Blackbaud is a provider of software and services designed specifically to help non-profit organizations more efficiently operate and engage in things like fundraising, building relationships, marketing, advocacy and Web management.

45. offers a sales acceleration platform built on a predictive and prescriptive self-learning engine designed to help with a sale from first engagement until close. Its machine learning predicts and prescribes optimized sales activities, enhance performance and motivation and increase live, high-quality conversations.

46. ServiceMax

ServiceMax is built on Salesforce’s platform and serves field service technicians through cloud and mobile software by providing workforce optimization, advanced scheduling and dispatch, parts logistics, inventory and depot repair, and installed base entitlement.

47. Apptio

Apptio is a provider of business management solutions for CIOs to better manage the business of IT. Its suite of applications use analytics to provide information and insight about technology cost, value, and quality, for making faster, data-driven decisions.

48. Veracode

Veracode provides cloud-based application intelligence and security verification services for both internally-developed and purchased software applications and third-party components. It conducts testing and uses machine learning to identify and eradicate vulnerabilities.

49. Anaplan

Anaplan is a planning and performance management platform used in a variety of departments for all sorts of business planning practices. It uses a variety of databases to generate models based on business rules, which can be changed for instant adjustments.

50. Rapid7

Rapid7’s IT security solutions collect data across your users, assets, services and networks, on-premises, mobile and the cloud, for making instantaneous security decisions.

51. Practical Ignition

Practical Ignition provides client management software with multiple features and benefits. It automates recurring billing on a specified date and in a particular payment channel. It also performs proposal management, including the creation of proposals themselves. This platform offers multiple tools for client engagement, facilitating better customer management while showcasing a business dashboard, which enables better forecasting.

52. CodeSignal

CodeSignal, a subsidiary of American company BrainFlights (which is dedicated to discovering and promoting technical talent), performs skills-based assessments. It helps clients by recruiting the best technical talent, then running a tailor-made test according to the recruitment requirements. CodeSignal facilitates certifications, which are the standardized tests as specified by the clients.

53. Bitnami

With a wide range of services, Bitnami enables faster and easier deployment of software on a selected platform, from native and on-premise to cloud deployment. It provides packaged applications that can be run on any preferred platform, while offering a broad catalogue of applications ready to run on the servers.

54. KnowBe4

KnowBe4 provides security awareness training related to various classes of security issues. These include problems arising from phishing, ransomware attacks and social engineering. The service offers enterprise-class training on risk management and compliance (RMAC). Overall, KnowB4 is a one-stop solution for all types of security training.

55. FleetSmith

Fleetsmith performs automated device management for all Apple devices, including the iPhone, iPad and MacBook. It also automates security patching of devices, enhancing their overall security. FleetSmith’s intuitive dashboard provides a one-stop glance at the devices in the fleet, including their status and health.

56. eloomi

eloomi is a software platform that can upgrade personnel skill sets within any organization and improve their workplace performance. By increasing employees’ skills, the platform aims to grow their output in areas such as compliance and strategy.

57. LogMeln

LogMeln allows various individuals to connect and develop business relationships. It provides cloud-based communication services, including conferencing. It also offers options for customer engagement and support. This platform is widely used by businesses for remote management and support.

58. Veeva Systems

Veeva systems develops several types of cloud-based applications targeted at cloud-based industries including life sciences. With the help of these apps, the industry can perform management of data, customer relationships and content. Because they are cloud-based, these apps can be accessed easily in an organization’s environment.

59. Mailchimp

Mailchimp is a cloud-based email marketing solution. Widely known and used, it offers end-to-end solutions, from creating and managing the mailing list to automating campaigns. It can integrate contacts from an existing CRM tool and create a fresh mailing list. It also provides various analytical services through integration with Google Analytics.

60. Intercom

Intercom is an intuitive communication platform that facilitates an organization’s interaction with potential as well as existing customers. It has multiple messaging apps for sales and marketing campaigns, as well as others that support clients. Intercom aims to make communication easy through its cloud-based solutions.

61. PieSync

PieSync is a cloud-based platform that performs and automates the data entry or data transfer so that the data can be transferred or exchanged quickly between the apps, resulting in faster data sync and actualization. For example, it syncs customer contacts and leads across all the apps in the organization.

62. ProofPoint

ProofPoint provides various cybersecurity solutions to ensure security to protect organizations from cyberattacks, including coverage for campaigns and data. Some of the innovative offerings are prevention of outbound data loss, inbound email and mobile device security, electronic discovery and email encryption and archiving.

63. Travelperk

Travelperk provides several types of travel management services, including expense management. It automates spending limits and ensures compliance with organizational policies. It’s a one-stop solution for business and leisure travel.

64. Mobiniti

As text marketing becomes increasingly important in digital marketing, Mobiniti provides user-friendly, customized solutions to marketing agencies and resellers. Mobiniti also provides email marketing solutions customized for various industry segments that can be easily integrated with the existing applications and CRM tools to better promote customer engagement.

65. Meistertask

Meistertask is an intuitive platform for online task management. Its web-based solution is easily accessible from mobile platforms, such as iPads and iPhones. It features Kanban-style project boards that can be used for flexible task management.

66. Pipeliner CRM

This service offers CRM solutions for sales enhancement. It automates the sales process with a host of apps available in its app marketplace. Some of the key offerings are contact and account management, email integration and even offline apps. It can automate the sales process, which helps in achieving stretch targets.

67. Ringcentral

Ringcentral provides business communications solutions to various organizations. Its product portfolio includes messaging and video options that allow organizations to communicate internally. Its premium product, Ringcentral Office, provides multiple utilities, including conferencing and messaging.

68. Spendesk

Managing expenses and reimbursements of employees can prove challenging. Spendesk manages employee end-to-end expense management. This includes approvals, limit automation on cards, automated accounting and invoice management. Spendesk also helps to develop intuitive and interactive reports on expenses and reimbursement.

69. Teem

Teem is a platform for booking rooms or venues for scheduling conferences. It provides a snapshot of real-time availability of the rooms. Based on the availability, a meeting or conference can be scheduled and the room booked. It also manages visits for external people attending conferences or meetings.

70. Avangate

Avangate is an eCommerce platform for software sales. It provides software registration services and also functions as a software reseller. It supports multi-language ordering along with multiple options for payment to buyers. Avangate also manages subscription billing for direct sales and channel sales.

71. Databricks

Databrick features multiple solutions developed through data science, together with engineering and business aspects. Many data science teams use their data analytics platforms for creating data-based products. It allows these specialists to deliver value-based products in a shorter time frame. Its analytical workflows ease product development.

72. Trackmaven

Trackmaven is a cloud-based marketing analytics software that helps organizations design well-informed and data-based marketing campaigns. It uses the power of big data collected from multiple channels to develop powerful marketing insights.

73. Okta

Okta offers identity and access management solutions that help organizations manage and secure user-authentication in modern applications. It also helps developers identify controls to make an application more secure. These controls can be built into web-based apps as well as devices.

74. 2Checkout

An online payment processing platform, 2Checkout helps organizations receive global payments much as they do local transactions, enabling businesses to expand and operate globally. It also provides global tax management and compliance services, including professional management of VAT, sales tax and remittances that are applicable globally. It features subscription billing to manage customer subscriptions, along with sending timely reminders for renewal.

75. Personio

With its simplified HR solutions, Personio eases human resources management, from hiring to full and final settlement. Its four key offerings are Recruit, Manage, Develop, and Pay.

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