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OpTier’s CoreFirst Captures Big Win

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Garnering 60 percent more votes than its closest competitor, OpTier

Ltd.’s CoreFirst 1.4 product captured first place in the Network and

Systems Management category of the Datamation Product of the Year 2006


Citrix Presentation Server from Citrix Systems finished a distant second,

while still collecting three times more votes than third-place finisher,

NSI Software Inc.’s Double-Take product.

Other finalists were Managed Object Solutions Inc.’s Business Service

Configuration Manager and Availl Inc’s Backup 3.0.

Making its product debut in April 2005, CoreFirst was upgraded to V1.4

this past October. OpTier’s flagship product, CoreFirst lets

organizations define policies to assign different levels of priority to

different transactions. This approach, according to OpTier, allows

companies to maintain improved, predictable and consistent quality of

service, within the configuration and capabilities of their current IT

infrastructure, regardless of demand.

Playing in what industry analysts consider an advanced market — i.e.

quality of service and prioritization — OpTier achieved what their

competitors could not. ”They differentiated themselves by being an

innovator rather than improving on existing solutions,” says Jean-Pierre

Garbani, a vice president and analyst who focuses on systems, at

Forrester Research.

In short, OpTier built a new mousetrap instead of a better one.

”CoreFirst is a new solution that provides a new approach to an

existing problem,” he adds.

Motti Tal, an executive vice president at OpTier, says the company is

currently a leader in a new breed of technology that’s coming to market.

”We address how managers can manage their goals of high uptime and good

performance by capturing control of quality of service,” he says.

Managing components isn’t enough, says Tal. ”Organizations need to

manage the business transactions delivered to the users of those


Simply stated, CoreFirst allows companies to prioritize one transaction

against another within a process.

For example, within the process of an online banking application, a

customer may perform a high-visibility transaction, such as requesting a

money transfer or making a bill payment. A customer also may perform a

change of address. CoreFirst will recognize the money transfer or bill

payment transaction as a higher priority over the address change request,

and favor increased quality of service for the high-priority transaction.

Dennis Drogseth, a vice president at Enterprise Management Associates,

says there are three key capabilities in CoreFirst 1.4 that set it apart

from other quality-of-service-type products: transaction-driven

management; correlation across the infrastructure, and the ability to

enable resources in real-time

”The unique capability in CoreFirst is that it manages to the

transaction, which is logical if you want to prioritize management

activity to the performance of a service,” says Drogseth.

In contrast to traditional mainframe environments, which are structured,

predictable and consistent, web-based applications tend to be used in a

less predictable environment, according to Drogseth. ”In web-based

applications, infrastructure resources and applications tend to be more

complex and harder to predict. That’s why the dynamic capability in

CoreFirst is a good thing,” he says.

A CTO at a subsidiary of one of the three national credit bureaus is

currently midstream in implementing CoreFirst 1.4, and has the product

running in a preproduction environment. The company purchased CoreFirst

1.4 to leverage a web-based credit services application that has

supported more than 10 million users to date. The CTO, who asked not to

be named in this story, expects to be in full production within 30 days.

”We were looking for a product that gave us better visibility and

information metrics to better manage the health and performance of our

environment,” he says, noting that CoreFirst 1.4 was the only product

available that fit the bill. ”The process prioritization will also allow

us to get more throughput out of our existing environment.”

More specifically, he explains, CoreFirst 1.4 will provide better

visibility into interactions between the credit services application and

the database tier. The bottom line for the credit bureau subsidiary:

better quality of service to customers and provide services as cost

effectively as possible.

”Our expectation of the priority capability is that it will postpone the

need to purchase additional database capacity, which we augment as we

grow our business,” says the CTO. The company currently has four

four-way Oracle database servers. ”Ultimately, we’ll do more with

less,” he says.

Forrester’s Garbani notes that some product users have found additional

benefits from CoreFirst 1.4. ”Users can find resource consumption at the

transaction level, or use of system resources, which is important for

chargeback,” he says.

OpTier’s current market is among Fortune 500 companies where the product

is used for a variety of applications, like web portals, equity trading,

human resources and retail supply chain.

In a product category where new products still provide reactive

solutions, Datamation readers agree OpTier is a vendor that is paving new


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