Friday, July 30, 2021

Microsoft Launches Socl Social Network: A Look Inside

Marketing Land: Over the weekend, Microsoft opened up its Socl social networking service to the general public. The service touts “the ability to share searches, discover new interests and have a video party,” and integration with Microsoft’s Bing search engine is one of Socl’s key characteristics. Microsoft’s Lili Cheng noted, “We are working closely with the bing folks- we are using socl to experiment with the search + social networking experience from Microsoft Research.”

Although anyone can use Socl, it’s still a work in progress. Reviewer Danny Sullivan found several bugs in the service, as well as missing features and confusing interface elements.

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