eWeek: In a new marketing campaign, Microsoft is claiming that its Bing search engine offers better results than Google and that people only continue to use Google out of habit. “We asked an independent research company to do a statistically significant similar challenge test and our findings were confirmed—people preferred Bing Web search results nearly 2:1 over Google in blind comparison tests,” blogged Microsoft’s Mike Nichols.
In an effort to make more people aware of Bing’s quality, Microsoft is launching the Web search equivalent of a blind taste test. The company has launched a website at BingItOn.com that serves up results from both search engines without revealing which site the results come from. Users are asked to choose which results are more relevant, and then the site reveals which engine the user selected.
In June, Google captured 66.8 percent of the U.S. search market, while Bing had just 15.7 percent.