Monday, July 26, 2021

Google Patents ‘Advertising Based on Environmental Conditions’

PCWorld: The U.S. has awarded Google a patent for “advertising based on environmental conditions.” In other words, the search giant wants to tailor the ads you see based on conditions picked up by the sensors on your mobile device. If it’s cold, they could sell you coats. If it’s hot, they’ll show you ads for cold drinks.

The patent also covers background noises. For example, if the device detects sounds from a sporting event or a concert, you could see ads related to those interests.

Google says that if it decides to deploy technology based on this patent, it will respect users’ privacy.

Similar articles

Latest Articles

Data Science Market Trends...

When famed mathematician John W. Tukey postulated that advanced computing would have a profound effect on data analysis, he probably didn’t imagine the full...

Data Recovery Market Trends...

Data recovery is more important than ever in this era of constant cyber attacks and ransomware. The Verizon Data Breach Investigations Report (DBIR) looked...

Trends in Data Visualization

In a world of big data, visualization is becoming a key skill set that every business must master.  Digital technology has transformed the way businesses...

Microsoft Data Portfolio Review

With a host of analytics services for almost any situation, Microsoft Azure’s data services have got just about every base covered.   In the world...