The Register: Responding to growing calls for a “Do Not Track” button, Google has released an optional extension for its Chrome browser that can prevent users from seeing targeted ads that rely on information gleaned from their browsing history. Called “Keep My Opt Outs,” the extension is now available through the Chrome Web Store.
However, before the extension installs, it displays the following warning:
Websites, ranging from small sites operated by individuals to large sites operated by corporations, offer you free content and services because they are supported by advertising. Blocking ads eliminates the primary revenue source for most web publishers. We want to give users control over their privacy while surfing the web, not force small web businesses to shut down.