Friday, July 19, 2024

Facebook to Tap Mobile Ads for Revenue

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

Financial Times: Unnamed sources familiar with Facebook’s plans say the company intends to put advertisements on its mobile apps very soon. Reportedly, the company has approached advertising agencies with proposals for “featured stories” that could go live as soon as March.

In its recent IPO filing, Facebook admitted that it lacked “meaningful revenue” from its mobile apps, a problem which, it said, “may negatively affect our revenue and financial results.” Adding sponsored stories and other ads to its mobile products could help Facebook improve its position ahead of its IPO in May.

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles