Friday, July 30, 2021

AT&T Sets New Rules on ‘Unlimited Data’ Plans

The New York Times: AT&T has announced that it is changing the rules that govern when it begins throttling download speeds for customers with “unlimited” data plans. Previously, the carrier was limiting speeds for customers whose data usage put them in the top five percent of AT&T customers in their area. Customers complained that they never knew when they were getting close to the limits. Under the new plan, AT&T will throttle speeds for those who use more than 3GB of data in a billing cycle.

AT&T no longer sells new unlimited data plans, but it grandfathered in customers who already used the plans. The new throttling limits essentially make the unlimited plans the same as AT&T’s tiered 3GB plan, which also costs the same as the old unlimited plan.

According to Nielsen, the average smartphone owner uses 435 megabytes of data each month; 3GB is more than seven times that amount.

Similar articles

Latest Articles

How FedEx, Pizza Hut,...

Companies of all sizes analyze operational data at a surface level, but the growing availability and sophistication of data analytics tools have expanded the...

How Big Data is...

A growing number of enterprises are pooling terabytes and petabytes of data, but many of them are grappling with ways to apply their big...

Data Transformation Trends 2021

Gathered data is one thing. But useful data is quite another. Once data is collected, it has to be transformed in order to be...

Data Collection Trends 2021

Data collection trends tend to vary tremendously over time. With so much data now available in the enterprise, how data is collected can be...