Thanks to the popularity of the iPhone, Apple holds the top spot now when it comes to mobile app stores. But telecom research firm Ovum predicts that’s set to change over the next four years, with rivals like Android and the BlackBerry poised for tremendous growth.
That change could even see Apple (NASDAQ: AAPL) be unseated by Android, according to Ovum’s Mobile Application Download Forecast 2009-2015 report, which found that app stores collectively will grow by a compound annual growth rate of about 41 percent globally over the next five years, with total downloads topping 21.2 billion — up from 2.69 billion in 2009.
Ovum estimates that Apple, which popularized the mobile app store concept following the launch of the iPhone, garnered a dominant 67 percent of all smartphone app downloads in 2009 even though it only had 14 percent of the overall installed base of smartphones.
By contrast, Symbian had 49 percent of the smartphone installed base but grabbed only 9 percent of the total applications download market. By 2015, Ovum sees Symbian turning things around, gaining 19 percent of the download market, while Apple slips to 22 percent of all app downloads — though that’s a smaller slice of a much larger pie than today.
A big winner over the next several years will be Google’s Android. Between 2009 and 2015, Ovum expects Android to increase its smartphone base from 5 percent to 18 percent and its mobile application download share from 14 percent to 26 percent, topping Apple’s App Store.
The outlook is more mixed for Research In Motion’s (NASDAQ: RIMM) BlackBerry line. Ovum forecasts BlackBerry will lose market share, but it will more than triple its share of the app download market from 5 to 17 percent.
Ovum also expects Microsoft, which is overhauling its smartphone strategy with a new Windows Phone 7 line due out this fall, to lose market share but double its small share of application downloads.
“The iPhone generates the lion’s share of smartphone app downloads, but over the period, we will see the share of application downloads becoming more equally distributed,” Michele Mackenzie, principal analyst at Ovum and the report’s co-author, said in a statement. “Over the forecast period, other smartphone platforms gain ground, and by 2015, the landscape looks very different in terms of market share.”
Adam Leach, Ovum principal analyst and the report’s other co-author, said North America’s dominant share of the smartphone mobile app downloads market will decrease from 57 percent in 2009 to 31 percent in 2015.
“Application stores benefit from a vast appetite for applications in this region as well as a growing smartphone base, as well as the fact that the dominant smartphone players have their roots in the North American market,” he said.
David Needle is the West Coast bureau chief at InternetNews.com, the news service of
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
FEATURE | By Samuel Greengard,
November 05, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
FEATURE | By Cynthia Harvey,
October 07, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.