Tablet Reading Is Becoming the Norm

CNN: New research shows that it’s now normal for most Americans to use mobile devices to access media. According to new figures from comScore, 55 percent of Americans who own mobile phones consume at least some media on mobile devices. In addition, 14 percent of cell phone owners also have a tablet. “In less than two years, nearly 40 million tablets were in use among mobile subscribers in the U.S., outpacing smartphones — which took seven years to achieve the same level of adoption,” noted the comScore report.

However, using tablets doesn’t mean people are getting rid of their PCs and smartphones. “As tablets gain popularity among users, they are not replacing mobile phones or computers,” wrote comScore. “Rather, it would seem that tablets are supplementing a multi-device diet that is increasingly becoming the norm among consumers.”