Sunday, May 16, 2021

Microsoft’s Ballmer Calls Surface Tablet Sales ‘Modest’

Over the weekend, Microsoft CEO Steve Ballmer told French newspaper Le Perisian that sales of the company’s Surface tablet “are starting modestly.” Ballmer blamed the slow sales on limited distribution channels.

Reuters reported, “Microsoft Corp’s new Surface tablet – its challenger to Apple’s iPad – had a ‘modest’ start to sales because of limited availability, Microsoft Chief Executive Steve Ballmer told French daily Le Parisien…. ‘We’ve had a modest start because Surface is only available on our online retail sites and a few Microsoft stores in the United States,’ Ballmer was quoted as saying.”

At InfoWorld, Woody Leonhard wrote that the sluggish sales are bad news for Microsoft: “I don’t expect to see sales for the Surface RT to pick up, even over the holidays. With widespread reports of Touch Cover keyboards that split open like Gallagher’s watermelons, Metro apps that continue to underwhelm the competition, complaints of rampant advertising in the apps (gimme a break — the Metro Music and Video apps are nothing but wall-to-wall advertisements), and reported audio stuttering and spontaneous muting problems, not to mention demonstrably lethargic performance and rumors of astronomical return rates, the Surface RT version 1.0 may well be circling the drain.”

The Atlantic Wire’s Rebecca Greenfield was much less harsh, noting, “But not all signs point to flop. Ballmer claims this slow start has more to do with supply than demand (a refrain we’re familiar with from the Apple camp).” She added, “In any case, Ballmer expects sales will pick up once Microsoft releases the higher-end version of the Surface, the Surface Pro, which can run the full version of Windows and might appeal to people who want to use the tablet as a lightweight computer.”

Computerworld’s Preston Gralla commented, “Given the Surface tablet’s starting price of $499, I don’t expect it to be a big seller — and neither does IDC, which warns that: ‘Price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500.’ So modest sales of the Surface to date are no surprise…and I’d expect only modest sales for quite some time.”

Similar articles

Latest Articles

How IBM has Changed...

Think is IBM’s big annual conference, and again this year, it was digital. I’m noticing a sharp quality difference in shows like this where...

Database-Tuning Platform Launches and...

PITTSBURGH — A team out of Carnegie Mellon University is launching its automatic database-tuning product today with the help of $2.5 million in funding.   OtterTune,...

Top 10 Professional Services...

Professional services automation (PSA) software aims to offer service-based companies most of the software they will need to run their businesses in one package....

What is Data Aggregation?

Data aggregation is the process where raw data is gathered and presented in a summarized format for statistical analysis. The data may be gathered...