Wednesday, June 12, 2024

Facebook Has More Than 83 Million ‘Fake’ Users

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

BBC News: In a filing with the SEC, Facebook revealed that it believes that 8.7 percent of its 955 million active users may be fake. Specifically, it said that 4.8 of profiles were likely duplicates of other accounts, 2.4 percent were user-misclassified (accounts for pets, clubs, etc.), and 1.5 percent were “undesirable” accounts used for spam or other nefarious purposes. In all, Facebook believes it has 83.09 million accounts that don’t belong to real people.

Because Facebook relies on advertising for revenue, the fake users could impact its business if they cause advertisers to turn away from the social media site.

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles