Tuesday, April 20, 2021

Apple’s iPad Shipments, Market Share Surge: IHS

Bloomberg BusinessWeek: Researchers from IHS are reporting that iPad shipments totaled 17 million in the second quarter, a 44 percent increase. As a result, Apple enjoyed a 69.6 percent share of the tablet market, its highest since the first quarter of 2011, when it owned 70 percent of the market.

“Apple is sending a clear message that it plans to dominate this market over the long term,” said Rhoda Alexander, an analyst at IHS. “Apple’s major media tablet rivals, Google Inc. and Microsoft Corp., hope to challenge Apple in the second half of the year, but will face formidable headwinds.”

Market share decreased for both Amazon and Samsung during the quarter.

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