AMD Launches Trinity APUs to Compete With Intel Ivy Bridge Chips

eWeek: Today, AMD officially launched its Trinity line of processors, the second generation of itsA-Series accelerated processing units (APUs) designed to compete against Intel’s Ivy Bridge line. Systems built with the new chips could draw as little as 17 watts of power with batteries that last eight hours or more. Those kind of specs would put Trinity-based “ultrathins” in competition with ultrabooks built with Intel processors. IThe ultrathins will cost around $500, while ultrabooks typically cost between $800 and $1000.

“We’re taking a different tack from Intel,” said AMD’s Leslie Sobon. “You should not necessarily have to pay a premium for thinness.”