Friday, April 19, 2024

Dash a Yahoo Search in The Driver’s Seat

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

Thanks to Yahoo’s partnership with Dash Navigation, you can now have Yahoo Local search in your car. Dash is calling the feature a GPS-industry first and at least one analyst shares the company’s optimism.

Dash’s in-car GPS device, the Dash Express, will allow users to search the Web with Yahoo Local. Results will return formatted into address cards presented as a listing of nearby
businesses. Dash said that the device
will sometimes display Yahoo Local ratings and reviews with the results.

Talks between Dash and Yahoo (Quote) began last fall, Dash Navigation Vice President of Marketing Robert Ackers told Local search was an “obvious extension” to a GPS system
that helps drivers get where they want to go, he added.

JupiterKagan analyst Sapna Satagopan told she
shares Ackers’s enthusiasm. Bringing local search to GPS devices solves a big problem for Yahoo’s relatively new mobile marketing business.

“Yahoo has to convince marketers that there are enough people
accessing local search,” Satagopan said. She said that if the Dash
Express works well enough as a directions-giving GPS device to sell
well enough, that problem is solved.

The bonus for Yahoo, Satagopan said, is that not only will it be able
to tout a new group of searchers, but its sales people will be able
to assure marketers that these aren’t ordinary searchers.

This article was first published on To read the full article, click here.

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles