SAN FRANCISCO — Nokia is leveraging its considerable portfolio of navigation services to become the first company to offer free navigation worldwide on its handsets. Google (NASDAQ: GOOG) shook up the nav market earlier when it announced free maps and navigation on Android-based handsets in the U.S., but Nokia has considerably more reach.
The new offering, Ovi Maps, has its roots in Nokia’s multi-billion purchase in 2007 of navigation leader Navteq. Nokia previously charged for the services, which include turn-by-turn navigation in 74 countries, it’s now offering for free.
“Google’s in the U.S. only, while Nokia via Navteq offers the best coverage in the world from Africa to China, Europe and elsewhere,” Dominique Bonte, practice director at ABI Research told InternetNews.com. “What’s unexpected about this is that when you get something for free, it’s not usually the best in the market, but this is.”
But where Google’s Android OS is appearing on a growing number of smartphones, Ovi Maps is, for now, only available on Nokia smartphones. The Nokia 5800 and E72 are among the ten the Finnish mobile phone giant it’s available on now with more to follow. Starting in March, Nokia said it plans to preload phones with Ovi Maps. Lonely Planet and Michellin Travel Guide content is also being made available free to Nokia users.
Christof Hellmis, vice president of location services for Nokia, said the company is definitely interested in getting its mapping services onto competing handsets. “Why not? Yes, eventually we’d like to see these services on other devices, not just Nokia’s,” Hellmis told InternetNews.com at a media event here.
Bonte said he fully expects Nokia to offer navigation to other handset makers. “The whole Ovi service platform is like a separate business unit and that’s always been the master plan to offer these services to others,” he said. “Otherwise they are limited to their own devices, but what they really want to do is offer navigation, music and money/payment services to a variety of handset makers.”
Hellmis said Nokia is actively pursing distribution and support of a software development kit (SDK) designed to help developers bring out new location-aware applications. The company already offers a level of integration with Facebook with and Twitter, which lets users keep in contact with friends by letting them see where they are geographically.
Hellmis said that as maps are entering a new 3-D world that allows for a lot more information and geo-tagging to be embedded in buildings, historical monuments and the like.
From a competitive point of view, Bonte said Nokia has a deeper offering than Google which he calls “offboard” navigation in that all the information resides on a remote server. Nokia’s “onboard” software runs locally on the device letting users download maps and, for example, work out travel plans offline.
“I just spent 11 hours on a flight coming out here and I was able to figure out everywhere I needed to go and how to get there when I was in the plane without an Internet connection,” said Hellmis.
Bonte said he thinks the addition of free navigation services could help Nokia in the U.S. where its share of the smartphone market remains in the single digits. “Their sales have been dismal in the U.S. but this might be the kind of thing to get Nokia clicking with U.S. consumers,” he said.
David Needle is the West Coast bureau chief at InternetNews.com, the news service of Internet.com, the network for technology professionals.
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
FEATURE | By Samuel Greengard,
November 05, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
FEATURE | By Cynthia Harvey,
October 07, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.