Lets separate from the drama and talk about why Mark Hurd is a bad match for Oracle this week.
What Mark Hurd WasAt HP, Mark Hurd was positioned as an executive with operational excellence that exceeded most others. After the fact, we learned that he actually was something quite different. The skill that Hurd demonstrated is more similar to an executive who is expert at packaging companies for sale.
At both NCR (where Hurd was before HP) and HP, he cut expenses to extremes while working to increase his own income. This gets the financials in line and few acquiring companies look at morale as a unique problem and anticipate it in any case. Once the sale is done, the Hurd-like executive moves on to the next project and the lack of employee loyalty becomes someone elses problem to solve. It is one of the most lucrative types of jobs in the industry but it takes a relatively heartless person to do it because of the adverse impact on employees.
HP wasnt looking to be packaged for sale but Hurd packaged them anyway. He made the firm vastly more valuable to a buyer but stripped out much of HPs R&D and employee loyalty to get it there. In effect to gain short-term advantages, which is consistent with a sale strategy, Hurd traded off long-term success. This showcased Hurd, after the fact, to be the wrong guy for a CEO job at a company that wasnt planning to be sold.
As a turnaround CEO, Hurd could be unmatched, but he would not be the kind of executive you would get if you wanted to build a company rather than sell one.
Oracles ProblemOracle has a huge problem with Sun Microsystems. The company was failing when Oracle bought it, having tried to switch from a proprietary hardware strategy to an Open Source software strategy and finding the move to be too great to accomplish.
The purchase process wasnt well orchestrated and it was blocked by the European Union, which made problems worse. Sun bled qualified people at massive rates. By the time Oracle had completed the acquisition they had little more than a shell of brands and products in a company that many would argue was simply not viable.
In short, the skill set they desperately need is that of a builder. They need someone who can draw in creative and driven new people and help them reconstruct a new company with elements of Oracle and Sun, a company that can effectively compete against IBM, HP, Dell, Microsoft, and Acadia.
They need someone like an Andy Grove, Bill Gates, Steve Jobs, Ken Oshman, Larry Ellison, Joe Tucci or Thomas Watson Jr., executives who had the skills to develop their respective companies, build loyal employees, and drive their companies strategically to dominate their chosen segments for a time.
I reference Ken Oshman because his ROLM telecommunications company at its peak was the quintessential example of what can be done if you think strategically. Or if you consider what can happen if you lose track of that and focus on short-term financial goals, which is eventually much of what killed that firm after he departed and it was purchased by IBM and Siemens.
Wrapping UpHurds skill set, which trades off the strategic for the tactical, would have been great at Sun while it was being packaged for sale to Oracle. But it will likely be unsuccessful in the recovery stage it now finds itself in. Key employees will not want to stay with Oracle if they believe that Hurd will mostly cut their benefits, entitlements, and shift their jobs to lower cost locations without them. Attracting qualified employees will even be more difficult and the ones they do get are will likely be in any port in a storm mode and unlikely to be particularly loyal.
This is a bad match of skills and one you would think Larry Ellison would know to avoid. However I think it is increasingly likely that Hurd got fired as a result of taking advice from Larry Ellison, first on hiring the individual Hurd conflicted with, and second on how he handled the problem -- the combination of which got him fired. As a result I believe this is largely Larrys attempt to make up for messing up Marks life. If Im correct, Larry would be wise to simply send some flowers and an apology card next time.
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