SaaS companies are clearly on the upswing, aided by the rapid growth of the larger cloud computing market. Years ago, much of the emphasis in the tech industry was around packaged software. Today, good luck launching a startup based on packaged software only. All the interest and energy (not to mention venture capital) is going to on-demand software-as-a-service (SaaS), since it promises to alleviate the headache of client installs and updates.
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The result is a flood of activity among SaaS companies with no signs of slow down. Gartner projects the SaaS market will grow 20% in 2017 over the previous year and another 19% next year. New companies are being launched, and most impressively, old guard software firms are engaging in impressive reinventions as SaaS providers. So here is a list of 50 SaaS companies of note with a little bit of everything mixed in.
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Top SaaS Companies
The big daddy of the list, this is the company that launched the concept based around customer resource management (CRM). It has since expanded into platform development, marketing, analytics and social networking.
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One of the reinventors, the company has moved its desktop productivity suite Office to the cloud and now Office 365 outsells the packaged, client version. It also offers Dynamics CRM, SharePoint collaboration and even SQL Server databases on demand.
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3. Adobe Creative Cloud
Another reinvention, Adobe was the king of desktop creativity software and has now pivoted to make Photoshop and other audio and video editing tools available via an annual subscription. The Creative Suite offers graphic design, video editing, Web development, and photography editing.
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Box started as a cloud storage firm but has expanded to offer file collaboration and editing services to files stored on its servers.
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5. Amazon Web Services SaaS
Amazon’s SaaS offerings cover both a platform for building your own SaaS apps as well as reselling a number of SaaS products from third-party vendors, many of whom are on this list.
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6. Google G Suite
Mostly a collection of the individual services Google already offers, like Gmail, storage and calendar, but with added features like custom email and 24/7 support, and it comes at a subscription price over the free basic services offered.
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Slack is one of the most popular enterprise collaboration platforms even with Microsoft introducing a competitive product. It offers -time messaging, archiving, and search for modern teams.
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Offers cloud-based customer service, with features like support tracking, purchase tracking, billing, shipping, and other customer data.
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One of the world’s best-known payroll management brands has gone to the cloud to offer Human Capital Management, involving HR, payroll, and employee benefits.
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Another software giant that got SaaS religion, it has moved all of its line of business on-premises apps to the cloud, including ERP, CRM, SCM, HR and payroll. The company also acquired NetSuite, which sells CRM to SMBs not normally served by Oracle and Salesforce.
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DocuSign started out as electronic signatures for legal documents but has expanded to help small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.
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Among its offerings is WebEx, a professional video conferencing service, and Spark, a collaboration service for teams to work together on projects. The two are often pitched in tandem.
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ServiceNow specializes in IT services management (ITSM), IT operations management (ITOM) and IT business management (ITBM). It offers real-time communication, collaboration and resource sharing covering IT, human resources, security, customer service, software development, facilities, field service, marketing, finance and legal enterprise needs.
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A Citrix Systems spin off, this is a popular online meeting program that supports secure connections over any device.
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A popular online software development tracking and version control repository, it is particularly popular with open source projects. It allows for full project management, including version control and splits/forks management.
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Provides financial management and human resources management to enterprises, with emphasis on complex, global industries as well as government.
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HubSpot develops cloud-based, inbound marketing software that provides businesses with tools for social media marketing, content management, Web analytics and search engine optimization.
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Twilio is a cloud communication company that enables users to use standard web languages to build a variety of telephony apps supporting voice, VoIP, IP to traditional telcos and SMS apps. Developers can embed voice, video, messaging and authentication into their apps using the Twilio platform.
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19. Coupa Software
Coupa is the cloud platform for business spend. In other words, business expenses. It offers a fully unified suite of financial applications for business spend management, like procurement, invoicing, expenses and sourcing.
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Atlassian is an enterprise software company that develops products for software developers, project managers, and content management. Its flagship product is Jira, an issue tracking product.
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Xero provides cloud accounting software for accounting professionals and small businesses. Its key features are automatic bank and credit card account feeds, invoicing, accounts payable, expense claims, fixed asset depreciation, purchase orders, and standard business and management reporting.
Zuora serves companies that rely on a subscription-based business model to automate billing, commerce, and financial operations, tracking subscription payments, invoicing, products and catalogs.
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AdRoll is a marketing platform that enables companies of any size to create personalized ad campaigns based on their own Website data.
Xactly offers a suite of products designed around sales and finance management to design, build, manage, audit and optimize sales compensation management programs. It measures sales performance and effectiveness as well as employee engagement.
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Another software company that made a successful pivot to the cloud, Intuit has converted its flagship finance and tax prep software Quicken, QuickBooks, TurboTax, and Mint to on-demand, cloud-based versions that now account for three-quarters of all company revenue.
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Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.
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Bill.com provides users with tools automating business bill payment and invoicing processes, as well as cash flow management, all of which integrates with accounting and banking systems, including QuickBooks, Xero, NetSuite, and Intacct.
Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses that sell both online and in retail stores. It helps run both the Website and store front and manage inventory from both.
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MuleSoft provides a platform for building applications through its directory that functions as a social network to share updates and information on APIs. It also provides integration for applications, data, and devices that are both on-premises and in the cloud.
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Cornerstone OnDemand provides cloud-based talent management software solutions that go beyond the basics of HR applications for things like recruitment, training, succession management and career guidance.
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Eventbrite is is a mobile event planning platform for organizing, planning, promoting and selling tickets to events and promoting the event on social media.
Paychex is a 46 year old company that, along with its subsidiaries, provides payroll, human resource, and benefits outsourcing solutions for small to medium-sized businesses. It launched SaaS services for payroll, time and attendance, training, HR, and benefits in 2013.
33. New Relic
New Relic is a leading digital intelligence company, delivering visibility and analytics into Web site application and mobile app performance and real-time monitoring.
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The company provides operational intelligence software that monitors, reports, and analyzes real-time machine data, including logs and Big Data sources, for operational intelligence.
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Domo delivers a SaaS-based platform that helps CEOs and business leaders obtain business intelligence from business data without requiring the executives to know BI skills.
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FreshBooks is a cloud-based accounting product designed for sole proprietors and small business owners to bill clients for time and services and track time spent with the client.
Tableau Online is the SaaS version of the company’s popular interactive data visualization and data analytics products focused on business intelligence.
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Druva offers cloud-based comprehensive backup, recovery and archival for cloud business apps like Office 365, Google Suite, Box and Salesforce with full data visibility, access and compliance monitoring.
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39. Act-On Software
Act-On Software is a popular adaptive marketing automation provider for small- and medium-sized businesses, providing email marketing, landing sites and social media prospecting.
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Blackboard Learn provides a virtual learning environment and course management system for online schools where there is little to no face-to-face meeting. It offers online elements to classes usually available only in the classroom.
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GoodData provides a business analytics platform for enterprises to create smart business applications using existing data to automate, recommend and make better business decisions.
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SurveyMonkey offers a cloud-based online survey and questionnaire platform for companies to gather survey-related information.
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Cvent is a cloud-based an event management and planning platform, allowing planners to manage all aspects of an event, such as online event registration, venue selection, event management, mobile apps for events, e-mail marketing and Web surveys.
Blackbaud is a provider of software and services designed specifically to help non-profit organizations more efficiently operate and engage in things like fundraising, building relationships, marketing, advocacy and Web management.
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InsideSales.com offers a sales acceleration platform built on a predictive and prescriptive self-learning engine designed to help with a sale from first engagement until close. Its machine learning predicts and prescribes optimized sales activities, enhance performance and motivation and increase live, high-quality conversations.
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ServiceMax is built on Salesforce’s Force.com platform and serves field service technicians through cloud and mobile software by providing workforce optimization, advanced scheduling and dispatch, parts logistics, inventory and depot repair, and installed base entitlement.
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Apptio is a provider of business management solutions for CIOs to better manage the business of IT. Its suite of applications use analytics to provide information and insight about technology cost, value, and quality, for making faster, data-driven decisions.
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Veracode provides cloud-based application intelligence and security verification services for both internally-developed and purchased software applications and third-party components. It conducts testing and uses machine learning to identify and eradicate vulnerabilities.
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Anaplan is a planning and performance management platform used in a variety of departments for all sorts of business planning practices. It uses a variety of databases to generate models based on business rules, which can be changed for instant adjustments.
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Rapid7's IT security solutions collect data across your users, assets, services and networks, on-premises, mobile and the cloud, for making instantaneous security decisions.
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