Salesforce Unveils Social, Mobile Apps at Dreamforce

At the big Dreamforce confab, Salesforce’s new products and features reflected emerging trends in tech.

At its Dreamforce conference in San Francisco, Salesforce.com (NYSE: CRM) unveiled a number new products and features, including HTML5-based mobile apps, the new Data.com social customer contact service, and a number of new Chatter features.

Salesforce’s new HTML5 mobile service, Touch.salesforce.com, offers optimized Salesforce apps and customizations for touch devices. HTML5 is growing in popularity for mobile CRM and business intelligence apps for its promise of rich features and support for a wide range of platforms and devices.

Salesforce said Touch.salesforce.com will also enhance the Force.com platform “to become the destination for developing trusted, enterprise mobile apps.” Force.com developers will be able to mobilize existing Force.com apps and build new, secure mobile apps easily.

Touch.salesforce.com is expected to be generally available in early 2012.

The new Data.com service combines Salesforce’s Jigsaw business contact service with company information from Dun & Bradstreet (D&B) to help sales and marketing people build and maintain social customer profiles. The service is available now with contact information from Jigsaw, with company information from D&B set to be added later this fall.

Salesforce’s popular Chatter collaboration service also received a number of new features. Chatter Now lets users see when their colleagues are online, instantly chat with them and share their screen without leaving Chatter.

Read the rest about Salesforce’s new products at Enterprise Apps Today.