During his keynote at Microsoft’s Worldwide Partner Conference (WPC) 2010 Monday, Server and Tools Division President Bob Muglia will announce that Microsoft (NASDAQ: MSFT) plans to offer a version of its Windows Azure services platform in an “appliance” configuration that can be deployed by customers as well as by third-party hosting partners.
Microsoft’s annual WPC is unique in that it’s one of the few company events where the software giant describes its future plans directly to its third-party partners and explains how they can make money selling, customizing, maintaining and hosting Microsoft products and services.
“The appliance is the same Windows Azure platform we run at Microsoft, and includes Windows Azure and SQL Azure on Microsoft-specified hardware,” Robert Wahbe, corporate vice president of the Server and Tools Division, plans to say in a blog post Monday morning, that was previewed by InternetNews.com.
“It means an IT department can respond to the needs of business more quickly at a lower cost of operations, and it presents a tremendous opportunity for Microsoft partners to prosper as they help their customers take advantage of the cloud,” Wahbe added.
Microsoft has already enlisted several partners as part of its move to enable hosting of the Windows Azure platform appliance outside of Microsoft’s cloud.
“Dell, Fujitsu, and Hewlett-Packard are implementing a limited production release of the appliance in their datacenters, so they can deliver cloud services to customers, and we are working with them so they can offer the appliance to run in customer datacenters, too,” Wahbe’s post continued.
To deploy the appliance, though, takes the capability to run hundreds or thousands of servers, Amy Barzdukas, general manager of the Server and Tools Division, told InternetNews.com.
“You’re going to get the best cost on that increased scale,” Barzdukas said.
Microsoft’s own hosted Windows Azure services platform has been open for business as a public cloud application platformfor third-parties to build on top of since February when the company began charging for its use.
Many IT organizations want the benefits of cloud-based computing but can’t risk deploying mission critical applications in a public cloud. The question for IT decision makers and third-parties such as system integrators and hosting companies is how to deliver those benefits without putting the enterprise at risk — or breaking the bank.
“Service providers, governments and large enterprises who would consider buying, say, 1,000 servers at a time, will be able to get the control they need while still getting the benefits of scale, multi-tenancy, and low operational costs inherent to the Windows Azure Services platform,” Wahbe said.
Online auction site eBay is one of the first customers in line for the Windows Azure platform appliance.
“EBay is already using Windows public Azure to power [an auction site for Apple iPads], and … eBay plans to use the Azure appliance for automatic, scalable capacity management on a massive ecommerce platform, among other things,” an eBay spokesperson said in an e-mail to InternetNews.com.
Microsoft clearly relishes having eBay as a launch customer for the offering.
“As one of the biggest ecommerce businesses on the planet, eBay has tremendous web expertise, but they believe the Windows Azure platform appliance will help them more easily launch new products and features, while eliminating manual IT processes and reducing costs,” Wahbe’s post said.
Division President Muglia won’t spend all of his time talking about the Windows Azure platform appliance, though.
Muglia also plans to announce that Microsoft on Monday will release the long-awaited public beta of Windows 7 Service Pack 1 (SP1), as well as SP1 for Windows Server 2008 R2, company officials told InternetNews.com
He will also announce that Microsoft is shipping the release candidate of the System Center Virtual Machine Manager Self Service Portal, which Wahbe said provides “tools and guidance to build cloud services on the Windows Server platform.”
Stuart J. Johnston is a contributing writer at InternetNews.com, the news service of Internet.com, the network for technology professionals. Follow him on Twitter @stuartj1000.
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
FEATURE | By Samuel Greengard,
November 05, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
FEATURE | By Cynthia Harvey,
October 07, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.