Monday, June 24, 2024

Enterprise Information Portals: Tie It Together, Open It Up (Part 1)

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By Patrick Fitzgerald
Consultant, TechMetrix Research

The idea of a portal is hardly new — at least in Internet terms. It’s a tool or service that brings information together and opens it up to a wide audience. Add some
personalization and you’ve got something not much different than Yahoo! — one of the most popular portals on the planet.

But the term “Enterprise Information Portal” (EIP) causes confusion. This is most likely due to industry hype — the attempt by various industry players to define EIP
according to their own product offerings.

For the purpose of this discussion, we will define EIP simply and broadly to mean a secure, Web-based interface that provides a single point of integration for and
access to information, applications, and services for all people involved in the enterprise — including employees, partners, suppliers, and customers.

While some industry theorists differ in their conception of what an EIP should include (business intelligence, collaborative functionality, decision processing, content
management, etc.), the argument is primarily academic. The above definition is flexible enough to include most EIP products on the market today while insisting on
some basic features necessary to distinguish EIPs from other software solutions (Web-based interface, single-point of integration, common access).

Nevertheless, conflicting understandings of what constitutes an EIP exist. This stems in part from the fact that so many different kinds of vendors with different
backgrounds come at EIP from different directions.

Some companies have entered the EIP marketplace with backgrounds in data warehousing and analytical applications (such as Brio, Business Objects,
Hummingbird). This is a logical migration. Such industry sectors as data mining and OLAP lead to business intelligence — which for many is a leading benefit of any
EIP solution.

Other companies have entered the EIP market from an application server/e-business platform background (Broadvision, IBM, Iona). This is also a natural migration
path. As application servers increasingly become commodified, players in this market space have attempted to increase functionality by placing disparate products
and solutions on top of the app server — marketing the package as one overreaching offering. The next logical step is to integrate it all with an EIP.

Not to be out-maneuvered, many of high-tech’s big players have added EIP solutions, coming at the market from a more generalized business software background
(SAP, Computer Associates, Sybase). These companies have long maintained significant footholds in the markets for ERP, supply chain, sales force automation,
CRM, etc.

Still other companies have entered the market with little history at all, providing EIP solutions as their primary focus (Plumtree, Viador, Data Channel). Such
bottom-up portal providers are often unencumbered by legacy integration issues and may offer the best pure EIP solutions of all.

Finally to confuse matters further — there exists another subset of prominent companies who, while not explicitly offering EIP products, provide comprehensive
e-business solutions that address many of the issues that Enterprise Information Portals claim to solve. These companies (including Siebel Systems, ATG, BEA,
Allaire, HP/Bluestone, and Microsoft) offer products that can manage content management, personalization, e-business transactions, and more.

Developers building Java-based enterprise solutions with BEA WebLogic, for example, have the tools to develop a Web-based interface that integrates information,
applications, and services — in other words they have the tools to build an EIP solution.

Naturally, any given EIP solution will emphasize the core competencies of the company producing it. We can expect Brio’s Brio.Portal to stress the advantages of
disseminating business intelligence throughout the enterprise. Likewise, we can expect a company like Broadvision, which has a background in e-business, to stress
EIP as the ultimate in business Webification.

All EIPs, then, are not created equal. What constitutes quality should be the degree to which a particular EIP succeeds at bringing together all the e-functionality of a
given enterprise.

Ignoring vertical industry-specific needs, a quality Enterprise Information Portal should include some of the following features:

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