Saturday, June 15, 2024

Web Sales Inch up on Black Friday

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.


NEW YORK — U.S. retail sales online rose 1 percent on Black Friday, the traditional start to the holiday shopping season, to $534 million, tracking firm comScore said on Sunday.

Combined with Web sales on Thanksgiving the previous day, the figure rose 2 percent, but sales are down 4 percent to date in November from a year ago, comScore said. The firm has forecast total web holiday sales to be flat this year at $29.2 billion, compared with a 19 percent rise in 2007.

Retailers and their investors are closely watching results from the weekend’s sales as consumers cut spending in a shrinking U.S. economy.

Store sales rose 3 percent on Black Friday, according to ShopperTrak, which measures customer traffic.

Web holiday sales are still expected to see their heaviest day today, when consumers make purchases online at the office to take advantage of better Internet connections, comScore said.

Copyright 2007 Reuters. Click for restrictions.

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles