Thursday, May 6, 2021

Report: One in Three U.S. Adults Owns a Tablet

A new report from the Pew Internet and American Life project finds that 34 percent of Americans over eighteen now own a tablet. People in their thirties and forties with incomes over $75,000 were most likely to be tablet owners.

Suzanne Choney with NBC News reported, “Tablets are becoming more familiar members of the American household, with 34 percent of adults now owning a tablet, ‘almost twice as many’ as a year ago, according to a new study. Last year, 18 percent of adults had a tablet, be it an iPad, Kindle, Samsung Galaxy Tab or other device, said the Pew Research Center’s Internet & American Life Project in a report entitled ‘Tablet Ownership 2013.'”

CNET’s Joan E. Solsman noted, “Tablet owners tend to older and more well-heeled than demographics for other consumer electronics. The majority of tablet owners are people living in households earning at least $75,000 a year, at 56% of respondents.”

According to the report, “Unlike smartphones, which are most popular with younger adults ages 18-34, we see the highest rates of tablet ownership among adults in their late thirties and early forties. In fact, almost half (49%) of adults ages 35-44 now own a tablet computer, significantly more than any other age group. Adults ages 65 and older, on the other hand, are less likely to own a tablet (18%) than younger age groups.”

Adweek’s Lucia Moses added, “Pew also released a portrait of the demographics of tablet owners and found little statistically significant difference in tablet ownership when it comes to gender and race/ethnicity. It seems like the biggest determinants of tablet ownership are geography, income and parenthood.”

Similar articles

Latest Articles

What is Raw Data?

By itself, raw data doesn’t look like much or mean much, but it has the potential to be processed for analysis.  Processed data comes from...

What is Data Analysis?

Everything measurable that has happened, is happening, and will happen in a business can be boiled down to data. But not all data is...

IBM Begins Cloud Confidentiality...

IBM has positioned its cloud offering against the unique security, compliance and confidentiality needs of specific vertical markets with a sharp focus on finance...

Top Big Data Certifications...

The term Big Data reflects a very real growing trend. By 2020, every human will be generating an astounding 1.7 MB per second. That...