According to the J.D. Power and Associates 2013 U.S. Tablet Satisfaction Study, tablet buyers are happier with the Apple iPad than with any other tablet. The survey also revealed some interesting details about how tablet owners use and share their devices.
PCMag’s Jamie Cifuentes reported, “For the second year in a row, Apple’s iPad ranked No. 1 for consumer satisfaction among tablets, though Amazon and Samsung tablets weren’t too far behind, according to J.D. Power and Associates. Of the 1,857 tablet owners polled by J.D. Power in February, Apple’s iPad scored 836 on a 1,000-point scale. Amazon came in at 829, Samsung was at 822, Asus was 818, and Acer landed at 784.”
According to the press release, “Satisfaction is measured across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).”
The AppleInsider noted, “The study also looked at tablet owner behavior, finding that 51 percent of tablet owners share their device with at least one other person. That sharing appears to be tied to greater overall satisfaction, as users that share their tablets with four or more persons reported satisfaction 28 points higher than users that didn’t share their devices. The tablet also appears to be a better means of browsing the Internet, as tablet owners who have smartphones reported spending 36 percent more time web browsing on tablets than on their phones.”
ZDNet’s Larry Dignan added, “20 percent of tablets are being used for business activities,” and “31 percent of employers contribute to the purchase price of a tablet.”