Thursday, May 13, 2021

iPad Mini Pre-Orders Sell Out

Apple has apparently sold out of the iPad Mini stock that it had allocated for pre-orders. According to the Apple website, it will now take at least two weeks before any orders for the devices are shipped.

The Mac Observer’s Jeff Gamet reported, “Apple finally sold through all of its iPad mini preorder inventory Monday morning. The company quickly sold out its white iPad mini inventory on preorder launch day last Friday, but its black models held out until today.”

“How does that compare with previous product launches?” asked TechCrunch’s Darrell Etherington. “Well, the initial stock of iPhone 5s sold out in just about an hour, but pre-orders of the 3rd generation iPad with Retina Display released in March took a couple of days to sell out completely. Apple began taking pre-orders the day it unveiled the ‘new iPad’ on March 7, and they were out of initial stock by March 9. In other words, the iPad mini seems to be on pace with Apple’s tablet sales standards so far, though we won’t know about how much stock was available at launch for at least a little while yet.”

Bloomberg Businessweek’s Lisa Rapaport noted, “Apple, based in Cupertino, California, introduced the iPad mini on Oct. 23. The company began taking online orders for the device on Oct. 26.”

In other iPad Mini news, All Things D’s Kara Swisher observed, “Amazon’s front page — one of the best marketing venues on the Web — is using the Apple brand name to tout how its own competing Kindle Fire HD is better than the new iPad Mini.” She called the head-to-head comparison “ballsy.”

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