Google reported on Thursday that it had booked $10.65 billion in revenue during the first quarter of 2012 (1Q12), a 24 percent increase over the same period last year. Traffic acquisition costs took a $2.51 billion bite out of that figure. Net income rose to $2.89 billion, a 60 percent increase over the $1.8 billion […]
Datamation content and product recommendations are
editorially independent. We may make money when you click on links
to our partners.
Learn More
Google reported on Thursday that it had booked $10.65 billion in revenue during the first quarter of 2012 (1Q12), a 24 percent increase over the same period last year. Traffic acquisition costs took a $2.51 billion bite out of that figure.
Net income rose to $2.89 billion, a 60 percent increase over the $1.8 billion Google registered in 1Q12. On a non-GAAP basis, the figure rises to $3.33 billion.
Earnings per share (EPS) hit $8.75, based on 330 million undiluted shares and after taking traffic acquisition costs into account. Non-GAAP EPS came in at $10.08. Wall Street analysts were banking on $9.65 a share.
According to CEO Larry Page, Google’s bets beyond search and advertising are starting to pay off. “We also saw tremendous momentum from the big bets we’ve made in products like Android, Chrome and YouTube,” said Page. “We are still at the very early stages of what technology can do to improve people’s lives and we have enormous opportunities ahead,” he adds.
Google’s sites continue to drive the majority of revenues, however, generating $7.31 billion for the company, or 69 percent of total revenues. Partner sites were responsible for $2.91 billion, or 27 percent of total revenues.
As of March 31st, the company sat atop a $49.3 billion war chest. That figure includes “cash, cash equivalents, and short-term marketable securities.” Google was subject to an effective tax rate of 18 percent in 1Q12.
Stock Split, the Google Way
Co-founders Larry Page and Sergey Brin used the occasion announced that Google is instituting a new class of stock that essentially translates into a 2-for-1 stock split. Page and Brin spilled the details in their 2012 Founders’ Letter to investors.
They wrote, “Today we announced plans to create a new class of non-voting capital stock, which will be listed on NASDAQ. These shares will be distributed via a stock dividend to all existing stockholders: the owner of each existing share will receive one new share of the non-voting stock, giving investors twice the number of shares they had before.”
Acknowledging that the decision won’t sit well stockholders that are fans of “more traditional governance models,” the founders explain that the decision was made to maintain a founder-led approach to running the company. They add, “Having the flexibility to use stock without diluting our structure will help ensure we are set up for success for decades to come.”
Simply put, Page and Brin remain firmly in control of Google’s destiny.
Other highlights include:
- Google booked revenues of $5.77 billion from outside of the U.S., representing 54 percent of total revenues 1Q12.
- In 1Q12, paid clicks rose 7 percent over 4Q11 and increased 39 percent over the same period last year.
- The average cost-per-click fell 6 percent over 4Q11 and dropped 12 percent in 1Q12 compared to the same year-ago period.
Pedro Hernandez is a contributing editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals. Follow him on Twitter @ecoINSITE.
-
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
-
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
-
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
-
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
-
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
-
Top 10 AIOps Companies
FEATURE | By Samuel Greengard,
November 05, 2020
-
What is Text Analysis?
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
-
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
-
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
-
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
-
Top 10 Chatbot Platforms
FEATURE | By Cynthia Harvey,
October 07, 2020
-
Finding a Career Path in AI
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
-
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
-
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
-
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
-
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
-
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
-
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
-
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
-
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
SEE ALL
FEATURES ARTICLES