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Google Accounts for 25% of North American Internet Traffic

A new report from DeepField sheds light on Google’s domination of the Internet. A majority of devices send traffic to Google every day. CNNMoney’s Chris Boyette reported, “Google (GOOG, Fortune 500) accounts for nearly a quarter of Internet traffic in North America, according to a recent study conducted by analytics firm DeepField. That makes Google’s […]

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Cynthia Harvey

Jul 23, 2013

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A new report from DeepField sheds light on Google’s domination of the Internet. A majority of devices send traffic to Google every day.

CNNMoney’s Chris Boyette reported, “Google (GOOG, Fortune 500) accounts for nearly a quarter of Internet traffic in North America, according to a recent study conducted by analytics firm DeepField. That makes Google’s Internet presence bigger than Facebook (FB), Netflix (NFLX) and Twitter’s combined, according to the report. During a few hours of each day, Netflix will eat up more bandwidth than Google, but the streaming video site’s peak traffic occurs just during ‘prime-time’ hours — Google still averages a larger chunk of Internet traffic during the entire day.”

ZDNet’s Rachel King added, “Furthermore, a little more than 60 percent of all Internet users on this continent traffic Google servers at least once daily, whether it be from smartphones, gaming consoles, laptops or virtually any other connected device.”

Wired’s Robert McMillan noted, “Three years ago, the company’s services accounted for about 6 percent of the internet’s traffic. ‘What’s really interesting is, over just the past year, how pervasive Google has become, not just in Google data centers, but throughout the North American internet,’ says Craig Labovitz, founder of Deepfield, the internet monitoring company that crunched the data.”

Computerworld quoted analyst Ezra Gottheil, who said, “Google is making good products. I’d say that Gmail, Youtube, and Maps probably account for much of the increase… But I suppose it’s a good sign that less time is spent screwing off online and people are doing something that at least might be productive.”