Sunday, May 19, 2024

Amazon’s Kindle Fire Could Challenge iPad 2: Survey

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

eWeek: A new survey conducted by shopping and reviews website suggests that Amazon’s Kindle Fire tablet could give Apple’s iPad some strong competition. Among those surveyed, 44 percent said they were interested in the Kindle Fire. Another 44 percent said they didn’t know enough about Amazon’s tablet to say if they’d want one, and 12 percent said they would prefer the iPad 2.

“The Amazon Kindle is a strong brand and a popular e-reader,” said Retrevo’s Andrew Eisner. “However, it looks like Amazon may have to spend some marketing dollars if it wants consumers to perceive Kindle as a tablet, too. In this study, which was conducted after Amazon announced the Fire, the majority of respondents (35 percent) thought the Kindle Fire was an e-reader.”

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles