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EMC Links Cloud Storage, Hard Drives

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Aiming to simplify the task of managing Web-based and offline storage for small businesses, EMC (NYSE: EMC) has made its Retrospect Express software the connecting link between the vendor’s Mozy online service and its Iomega backup drives.

The result is an all-in-one, local and remote protection approach aimed at small to midsize businesses (SMB) that provides double-layer storage and disaster recovery. It also marks the first time the three EMC product lines — Mozy, Retrospect and Iomega — have been brought together in a unified offering.

“This demonstrates the value proposal EMC was looking for in making those purchases,” Charles King, principal analyst at Pund-IT, told

It’s a “compelling” offering, he added, since cloud storage and backup drives each provide unique benefits. Internet-based storage — located “in the cloud” — is typically viewed as a disaster-recovery platform. Meanwhile, hard drive storage is nearline data protection technology, situated in business infrastructures between long-term storage and immediate-use storage.

The product comes as small businesses, increasing facing mounting piles of data and increasing regulatory mandates, seek cheap and simple storage tools. A recent IDC reports stated that storage hardware revenue growth continues to chug along at a 5 percent rate with the bulk coming in the small and mid-sized business markets.

In addition, as few SMBs have dedicated IT staff, easier-to-use solutions often appeal to the market segment.

Today’s product announcement also marks further efforts by EMC to solidify a cloud-based services offering for SMBs, although it likely means additional competition with other vendors eyeing the same market with similar services.

For instance, Symantec (NASDAQ: SYMC) recently pumped up its SMB data protection and backup products as part of its acquisition of Veritas.

Connecting the dots

EMC’s new offering represents a combination of three of its recent acquisitions. Mozy, which EMC bought in 2006, offers both business and consumer online data backup services for Windows and Mac. Iomega, which EMC purchased in spring, offers portable hard drives, external drives and network-attached storage devices.

The free Retrospect Express application, which EMC acquired several years ago, will let users configure both the online service and hard drives using a single interface.

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