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VMware’s Socialcast: Enterprise Social Networking

Tim Young, VMware’s VP of Social Enterprise, is something of a pioneer. He’s on the leading edge of trend we’ll see more of in the years ahead: social networking in the enterprise. The company that Young founded in 2005, Socialcast, was acquired in May 2011 by VMware. Socialcast is – to grossly oversimplify it – […]

Written By
thumbnail James Maguire
James Maguire
Oct 11, 2011
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Tim Young, VMware’s VP of Social Enterprise, is something of a pioneer. He’s on the leading edge of trend we’ll see more of in the years ahead: social networking in the enterprise.

The company that Young founded in 2005, Socialcast, was acquired in May 2011 by VMware. Socialcast is – to grossly oversimplify it – a Facebook-style platform designed for enterprise use. Instead of the typical Facebook status update (“Here we are at the party!”) Socialcast allows real-time chat about, say, the big client presentation due Thursday morning. It enables employees to share progress reports, collaborate on ongoing initiatives, and post ideas to a wide audience of colleagues.

Ideally, Socialcast lessens the need for time-consuming meetings by enabling fast-paced cooperation across time zones and locations. Its other features include private messaging and a “Town Hall” extension for company-wide meetings. Perhaps most important: SocialCast is accessible on staffers’ mobile devices.

At first glance, a social networking platform might be a tad far afield from VMware’s core mission of virtualization. After all, VMware’s flagship product vSphere is an industry-leading virtualization platform for building cloud infrastructures. How, exactly, does a collaboration platform like Socialcast fit in? Does this represent a new direction for VMware?

Tim Young talks about this question and others in the Skype video interview below.

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thumbnail James Maguire

James Maguire is Datamation's Senior Managing Editor and has been reporting on technology topics for more than 15 years. He has covered the gamut of enterprise and consumer technology, and regularly communicates with leading IT newsmakers, vendors and analysts.

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