Thursday, February 2, 2023

Motorola Krave Has Eye on iPhones

Motorola's Krave

The Krave (Motorola)

Motorola’s newest mobile phone, the Krave, features a touch screen navigation system that is similar to the iPhone.

“This [Krave] is a knockout combination of multimedia and phone,” Motorola’s Ken Hallman, a vice president, told

“We are redefining the touch experience and expanding the category with Krave.” Hallman said users can access features, text and picture messages without opening the device by using the interactive flip screen touch capabilities. The Krave dual-touch design lets users tap into services off its clear flip top as well as the handset panel screen.

“The clear, interactive flip is really an amazing piece of science and technology, and a breakthrough in how people can use a touch phone,” said Hallman.

One mobile analyst is not impressed, and thinks the Krave Zn4 device is not as feature-rich as Apple’s (NASDAQ: AAPL) popular handset as well as Research in Motion’s (NASDAQ: RIMM) BlackBerry Storm.

“This [the Krave] has nice features but it’s not a groundbreaking device by any means,” Ryan Reith, senior mobile analyst, IDC, told

“It’s just not quite there.”

As for the touch screen, Reith noted that Motorola has been selling the feature in China with its Ming device for several years.

This article was first published on To read the full article, click here.

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