Business intelligence relies on clean data and a single version of the
truth. On-demand sales compensation management software vendor Xactly
believes that kind of valuable information can be extrapolated from sales
The company has thus turned to new partners, including business intelligence
software vendor Cognos (Quote) and enterprise data
integration specialist Informatica (Quote), to roll out a new
set of applications built on aggregated sales information.
Those new modules include Xactly Data Management, which customers can use to
integrate data from disparate sources and applications like enterprise
resource planning (ERP) (define), customer relationship management (CRM)(define) and human resources applications; Xactly Analytics, which helps executives identify trends through sales compensation data and create reports based on that information; and Xactly Modeling, for forecasting the impact of their compensation plans.
Xactly hosts an on-demand repository that uses technology from Informatica
to pull data generated by various on-premise applications, and uses
technology from Cognos to produce analytics and reports.
Xactly CEO Chris Cabrera said that customers had asked his company for more
ways of using the sales compensation data they were generating from the
vendor’s core application, Xactly Incent. In his view, that data gives the
truest picture of the business. For example, the way that commissions are
split between different sales reps can tell executives which incentives
drove the final sale.
“Post-sale data is the most accurate and important data, because it reflects
what actually happened in the field” he told internetnews.com.
The company is planning to roll out other sales compensation-related modules
such as territory planning, quote management and price management
applications in the coming months.