Applications
SHARE
Facebook X Pinterest WhatsApp

Some Surprises In Yahoo’s Top Tech Search Results

What do YouTube, Wikipedia, Facebook and iTunes all have in common? You might be surprised to know that the four popular Web sites are the top four tech-related search terms on Yahoo. The Sunnyvale, CA-based Internet portal just completed an analysis of top trends for 2007 based on billions of searches at its site this […]

Written By
thumbnail David Needle
David Needle
Dec 3, 2007
Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

What do YouTube, Wikipedia, Facebook and iTunes all have in common?

You might be surprised to know that the four popular Web sites are the top four tech-related search terms on Yahoo. The Sunnyvale, CA-based Internet portal just completed an analysis of top trends for 2007 based on billions of searches at its site this past year (through just after Thanksgiving).

At first glance, the rankings may seem odd. After all, why not just type www.wikipedia.org in the browser’s address bar rather than search for it from Yahoo? But Raj Gossain, Yahoo’s senior director or marketing search, said a lot of Yahoo users use the search box for navigation and prefer to use it as a launch pad to visit other sites.

He admits these kinds of results, which shoot Yahoo users off to competitors or at least away from Yahoo, aren’t that interesting but they do reflect broad consumer trends. “It’s clear there’s continued reliance and popularity in social media with YouTube and Facebook, and people use sites like Wikipedia as a starting point for research into things like the presidential campaign,” Gossain told InternetNews.com.

“Facebook is the social network du jour, especially with Microsoft’s investment. Two years ago it would have been MySpace,” he added. MySpace was not one of the top ten popular tech searches.

Apple’s iTunes, iPod and iPhone are ranked 4,5 & 6 in popularity, but it’s not all about people wanting to visit the Apple-related sites. In the case of iPhone, there was a lot of publicity and controversy about Apple’s rebate announcement that may have sparked a lot of interest in that type of information from other sites.

Rounding out the top ten was the Nintendo’s Wii, Microsoft’s Xbox 360, Sony’s Playstation 3 and the “Guitar Hero” game. The shortage of Wii’s may have generated a lot of searches related to where it could be purchased, noted Gossain, while Guitar Hero has a huge after market of add-on products.

What’s most del.icio.us?

For the first time, Yahoo released the top results for its del.icio.us social bookmarking site. Gossain said del.icio.us users tend to be more involved on the Web from a technology point of view. The top category was the very generic term “Design,” which Gossain said reflects del.icio.us users interest in Web design and visual and industrial issues and products related to design.

This article was first published on InternetNews.com. To read the full article, click here.

  SEE ALL
ARTICLES  
thumbnail David Needle

David Needle is a veteran technology reporter based in Silicon Valley. He covers mobile, big data, customer experience, and social media, among other topics. He was formerly news editor at Infoworld, editor of Computer Currents and TabTimes, and West Coast bureau chief for both InformationWeek and Internet.com.

Recommended for you...

thumbnail 8 Best Data Analytics Tools: Gain Data-Driven Advantage
Big Data
8 Best Data Analytics Tools: Gain Data-Driven Advantage
Kezia Grace Jungco
May 23, 2024
thumbnail Common Data Visualization Examples: Transform Numbers into Narratives
Big Data
Common Data Visualization Examples: Transform Numbers into Narratives
Liz Ticong
May 20, 2024
thumbnail 10 Best Cloud-Based Project Management Software Platforms of 2024
Cloud
10 Best Cloud-Based Project Management Software Platforms of 2024
Leon Yen
May 14, 2024
thumbnail HubSpot CRM vs. Salesforce: Head-To-Head Comparison (2024)
Applications
HubSpot CRM vs. Salesforce: Head-To-Head Comparison (2024)
Kezia Grace Jungco
Apr 30, 2024
Datamation Logo

Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.

facebook
youtube
x

Company

About us Contact us Advertise with us

Categories

Trends Big Data Data Center AI Cloud Applications Mobile Open Source Security Storage

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

Terms of Service Privacy Policy California - Do Not Sell My Information