For Big Blue, the acquisition will expand its business intelligence and analytics offerings, extending to clients an easy-to-deploy solution that can glean sharp insights into massive stockpiles of unstructured data.
“IBM is bringing analytics to the masses,” Steve Mills, senior vice president and group executive of IBM’s Software and Systems division, said in a statement.
At its core, IBM’s acquisition of Netezza comes in response to the demand from enterprise clients for sharper business intelligence and analytics tools that has turned information-management software, including database management systems, into a brisk growth industry.
In a research note, Stifel Nicolaus analyst Aaron Rakers projected that “spending on overall information management software will continue to outpace overall IT spending growth trends over the coming years.”
Read the rest at eCRM guide.