Sunday, April 11, 2021

Could Microsoft Beat Apple to Market with Tablet?

Microsoft (NASDAQ: MSFT) CEO Steve Ballmer could drop some big news when he
delivers the opening keynote at the annual Consumer Electronics Show (CES)
tonight in Las Vegas. According to a New York Times report, the software
giant could unveil a tablet/slate PC tonight, weeks ahead of an expected announcement from Apple (NASDAQ:
AAPL).

The slate will be made by HP (NYSE: HPQ) and possibly available by mid-year,
according to the NYT report, which described the device as “a multimedia
whiz with e-reader and multi-touch functions.”

Other possible topics for Ballmer tonight include: the Bing search engine;
the Zune HD media player; the Windows Phone operating system; the company’s
pending Natal motion capture game controller for the Xbox; and at least one new
deal for Microsoft’s Windows Auto software.

Also on that list will probably at least be a passing reference to Office
2010, which entered beta test in November and is due out by the end of June.
Microsoft just announced packaging and pricing for Office 2010 on Tuesday in the run up to CES.

In his CES keynote last year, Ballmer unveiled the beginning of the beta test for Windows 7.

Windows 7 shipped to consumers in late October, so while he’s likely to pump
up the audience with stats on how well the new operating system is performing in
the marketplace — at the company’s annual meeting in November, he said sales
had been “fantastic” — Ballmer is expected to spend more focus on other
consumer products and technologies this year.

Given that CES is known as a “gadget” show, one of the highest profile
products that Ballmer and Robbie Bach, president of Entertainment & Devices at
Microsoft and Ballmer’s partner in the keynote, are expected to show off is
Natal.

Microsoft first demonstrated Natal in June at the E3 game
conference in Los Angeles.

However, CES 2010 may be the largest audience so far for a demo of the
technology, which uses cameras to “read” a person’s body movements, turning the
individual into a living game controller.

“That’s definitely something they’ll have in the keynote,” Matt Rosoff,
research vice president at Directions on Microsoft, told
InternetNews.com. “Maybe they’ll even have a release date and a price,”
he added.

Although Natal has been rumored to be slated to ship by the end of 2010,
Microsoft has made no commitments regarding that so far.

As for the Bing search engine, Microsoft has been adding new features since
Bing became available in June. Those include more support for video searches as
well as use of sophisticated mathematical functions in searches. One thing
Ballmer is likely to mention is that Microsoft’s deal with Yahoo (NASDAQ: YHOO),
which was finally signed in early December and only awaits clearance from
regulators.

Another candidate for inclusion in Ballmer’s speech is the Zune HD media
player, which began shipping in mid-September. Although the Zune HD has not done well against Apple’s iPod in the short time
that it’s been out, Microsoft has indicated it’s in for the long haul.

While Bing is slowly rising in market share and Zune HD limps along, little
in Microsoft’s consumer sphere is as important as Windows Phone, formerly known
as Windows Mobile. While Microsoft released version 6.5 of Windows Phone in
2009, many observers view it as inadequate to compete head-to-head with Apple’s
iPhone and other multi-touch smartphones.

“We don’t expect a whole lot of news [regarding Windows Mobile],” Rosoff
said. “There might be some Windows Mobile news but not about Windows Mobile 7,”
he added.

One bright spot for Microsoft’s consumer businesses has been the growing
popularity of its Windows Embedded Auto software. Microsoft is set to announce
that South Korean auto maker Kia Motors has signed up to use its
in-car infotainment system.

Ballmer may also give a progress report on how sales of Ford vehicles that
use its software — branded as “Sync” for Ford — have been going, and will
possibly provide status on a similar deal it has with Italian car maker Fiat.

A Microsoft spokesperson declined to comment for the story.

A Webcast of Ballmer’s keynote
will be available beginning at 6:30 p.m. Pacific time Wednesday.

Article courtesy of InternetNews.com.

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