Tuesday, April 20, 2021

Google Acquires Social Ad Start-Up Wildfire

Reuters: Google has purchased Wildfire, a marketing startup that makes it easier for companies to manage their social media interactions. An unnamed source said the purchase price was around $250 million. Wildfire has about 16,000 clients, including 30 of the top 50 global brands.

Recently, there have been several other large acquisitions of social media companies. For example, Salesforce.com bought Buddy Media in June, and Oracle has purchased Involver, Vitrue and Collective Intellect this year.

Similar articles

Latest Articles

IT Planning During a...

Without a doubt, 2020 changed everything. I like to compare it to a science fiction movie where time travel is involved. Clearly, we have...

Best Data Quality Tools...

Data quality is a critical issue in today’s data centers. The complexity of the Cloud continues to grow, leading to an increasing need for...

NVIDIA’s New Grace ARM/GPU...

This week is NVIDIA’s GTC, or GPU Technology Conference, and they likely should have changed the name to ATC because this year – it...

What is Data Segmentation?

Definition of Data Segmentation Data segmentation is the process of grouping your data into at least two subsets, although more separations may be necessary on...