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The Mobile Content Management (MCM) Market

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Mobile content management (MCM) systems control and manage the storing, delivering, and transferring of content to and from mobile devices.

MCM solutions are used by companies and organizations of all sizes to manage the numerous mobile devices employees and contractors carry during a normal workday, such as smartphones and tablets.

See below to learn all about the state of the global MCM market:

MCM Market

The global MCM market was worth $7.07 billion in 2021. Forecast to maintain a Compound Annual Growth Rate (CAGR) of 20.1% from 2022 to 2028, it is estimated to reach $26.08 billion by 2028.

Countries and regions around the globe held different shares in the MCM market in 2020.

  • The U.S. had a 10% market share.
  • Europe’s market share was estimated at 20%
  • Asia-Pacific had the largest number of participants with a 40% market share
  • The rest of the world’s regions collectively had 30% of the market

The MCM market is also divided based on industry application. Businesses and organizations in Banking, Financial Service, Insurance (BFSI), health care, automotive, logistics, and education used MCM solutions the most.

MCM Features

The primary aim of using MCM software in large networks of users is the centralized access administrators and IT teams get to mobile devices.

MCM solutions come in three tiers depending on the functionality and integration levels they offer.

Mobile Email

Mobile Email is one of the simplest MCM solutions. Since normal emails have a relatively low attachment size, many companies needed an alternative solution to share data to employees’ devices.

Despite being basic, mobile emails still come equipped with encryption and password protection to prevent unauthorized access and data leaking.

Enterprise File Synchronization and Sharing (EFSS)

Another name for EFSS systems is Electronic File Sharing and Desktop Sync. Those are cloud-based systems that are used for sharing and syncing documents and files with collaborating users.

Falling somewhere between basic email file sharing and fully fledged MCM solutions, EFSS systems eliminate the need to constantly import files by allowing devices to automatically sync and update to the latest version of a file or document.

MCM Clients

MCM clients are cloud-based platforms and services that include file sharing, management, and syncing. They allow users to collaborate directly through the software, adding comments and making changes to files and documents while being overseen by the IT team.

While features may vary per MCM solution, the most up-to-date MCM software tends to include the following capabilities.

  • Customized content distribution profiles
  • Password-protected data storage management
  • Data Leakage Prevention (DLP)
  • Collaboration with colleagues and admins
  • Content categorization and segregation
  • Remote updates of content, passwords, and policies

MCM Benefits

MCM solutions, as part of Enterprise Mobility Management (EMM) tools, offer great benefits to businesses and organizations in various industries and sizes.

  • Secure and private file sharing
  • Social media integration
  • Makes remote work possible
  • Enables Bring Your Own Device (BYOD) policies
  • Centralized content and file management
  • Improved flexibility

“MCM solutions deploy these agents on Android devices when they come under management,” says Amrita Pathak, a technology writer for Geekflare.

“In addition to allowing secure viewing and accessing data, they also pose some restrictions to enable data security. They can also help mitigate malware from spreading because the MCM clients reduce the requirements for employees to install 3rd-party applications to access data (that can invite risks),” adds Pathak.

MCM Use Cases

MCM solutions can be used by companies in a variety of industries and sizes.

The following are a pair of examples:

Fred IT Group

Fred IT Group is an Australian company that provides IT support and services for businesses in the retail and pharmaceutical industries. Serving over 5,000 clients in Australia, Fred IT has 140 staff members working in various offices across the country.

Fred IT relies heavily on Wi-Fi to keep up to 100 devices connected, continuously performing maintenance work and monitoring devices to ensure the best connectivity. It needed a centralized management solution, and it looked to SOTI MobiControl.

At a reduced cost, Fred IT was able to control mobile devices in real-time, deploy files, policies, and configurations, and manage multiple complex mobile projects all at once.

“We were most impressed with how easy it was to get MobiControl up and running,” says Andew Thomas, Technical Services Manager at Fred IT Group.

“Using MobiControl has certainly taught us how to make better use of our mobile devices and maintain efficient processes around how they are used and updated.”

Arrow International (NZ)

Arrow International is a construction company with 10 offices all over New Zealand. It provides services ranging from planning and managing construction sites to building capital works projects.

To keep up with technological advancements, Arrow replaced paper documents with mobile devices and apps. However, its IT staff had trouble manually keeping up with the content.

Using IBM’s cloud-based enterprise mobility management platform allowed Arrow to protect its documents from unauthorized access and malware, accelerate deployment of mobile apps from weeks to days, and reduce IT costs with increased agility.

“MaaS360 gives us visibility not only if a device is attacked, but also that the device is protected,” says Wayne Broekhals, IT Manager at Arrow International New Zealand.

“With MaaS360, we’re laying the foundations for IT to be more agile, delivering technology to their fingertips and ultimately better outcomes for Arrow.”

MCM Providers

Some of the leading providers of MCM solutions include:

  • SAP
  • Citrix
  • SOTI
  • Symantec
  • BlackBerry
  • 42Gears
  • ManageEngine
  • AppTec
  • Oracle
  • Amtel

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