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The Enterprise Mobility Management (EMM) Market

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Enterprise mobility management (EMM) is the collection of processes, technologies, and people responsible for managing remote devices and mobile networks for enterprises.

EMM solutions allow enterprises to control and set use policies for employee- and corporate-owned mobile devices that have access to company data.

See below to learn all about the global EMM market:

See more: The Unified Endpoint Management (UEM) Market

EMM market

In 2020, the EMM market was valued at $200.3 billion. It is estimated to be worth $233.7 billion by 2028, following a compound annual growth rate (CAGR) of 35.95%.

Several geographic regions are driving growth in the EMM market:

  • The U.S. market is estimated to reach $48.53 billion by 2027, following a CAGR of 26.8%
  • The Asia-Pacific market is predicted to maintain a CAGR of 24.2% from 2021 to 2027
  • The China market is expected to reach a value of $1.8 billion by 2027
  • Japan is expected to maintain a CAGR of 25.5% from 2021 to 2027

The banking, financial services, and insurance (BFSI) industry is expected to hold the largest market size for the EMM industry from 2020 to 2026. Other industries in particular creating EEM demand include:

  • Manufacturing
  • Retail and consumer goods
  • Health care
  • Life sciences

EMM features

EMM tools are used to monitor work-related activity, apps, and data on mobile devices owned or given to employees. It can be considered an umbrella term, combining various features and applications depending on the company’s needs:

Mobile device management

Mobile device management (MDM) software allows companies to track and manage the life cycle of their employee-owned devices. MDM solutions cover everything from laptops and tablets to smartphones and smart gadgets.

Mobile content management

Mobile content management (MCM) tools manage and control the access privileges of employees to company content through their personal devices. MCM solutions aid the company in achieving its security and privacy goals.

Mobile identity management

Mobile identity management (MIM) software offers zero-trust, access management, and identity verification features for employees using personal and company-issued devices. MIMs use multiple verification strategies, from multi-factor authentication (MFA) to biometrics and device-specific information. 

Mobile application management

Mobile application management (MAM) solutions allow for the deployment, monitoring, and patching of company mobile apps that employees regularly use for work. This includes app configuration, app life cycle management, license management, and inventory management.

EMM benefits

Using EMM solutions come with benefits for enterprises, in terms of security, privacy, and centralized control of company assets. 

Other EMM benefits include:

  • Enhanced security and privacy
  • Increased employee productivity
  • Reduced operations costs
  • Fast and efficient access to information
  • Centralized management of employee devices
  • Allows for bring your own device (BYOD) programs

“Enterprise mobility management (EMM) is a solution designed to help enterprises manage mobile devices on their networks,” says Robert Morcos, a member of the Forbes Technology Council.

“Settings are set from a single device and pushed out to any and all devices on the network. There is no need for third-party staging, since the EMM platform manages devices remotely.”

See more: Mobile Security Trends

EMM use cases

EMM tools and solutions are highly flexible and can adapt to a company’s specific device management needs.

Here are examples of how companies are using EMM tools:


Brookstone is a chain of retail stores in the U.S. and China. It offers a variety of goods for its consumers, ranging from furniture and home accessories to electronics and smart gadgets. 

As a brand, Brookstone is dedicated to providing the best possible shopping experience for its customers. With over 200 stores in the U.S., Brookstone’s IT team was looking for a centralized solution to improve the visibility and management of mobile devices. 

With Cisco Meraki, Brookstone’s IT team is now able to log into a single management dashboard to gain complete visibility into all device locations and working conditions.

“My goal as an executive is to bring our services to a higher level and do it better, faster, and for less: the Meraki tools allow us to do that,” says Doug Reczko, operational VP of IT, Brookstone.

“[Brookstone’s team] fell in love with the Meraki technology, especially the ease of use, accessibility, and how simple it was to set up.”

Garuda Indonesia

Garuda Indonesia is the official airline of Indonesia. It serves over 40 domestic and 36 international destinations as one of the world’s leading regional airlines. Annually, the airline sees more than 25 million passengers.

Garuda Indonesia has an “iPad in the Aircraft” approach, where the pilots of a couple of plane models use tablets to access apps by Airbus and Boeing. It sought a solution to help it keep track of the added devices on flights.

“IBM MaaS360 provides a reliable and sophisticated way to manage mobile devices and content. Productivity increased by nearly 50% for our pilots and 30% for operations staff,” says Sulistyo Nugroho, operation publication control coordinator, Garuda Indonesia.

“Pilots can find the information and perform calculations in five minutes that before might take 10-50 minutes.”

With IBM, Garuda was able to increase productivity by 30% for operations staff and FAA and IATA regulations.

EMM providers

Some of the leading vendors in the EMM market include:

  • Sophos
  • Citrix
  • IBM
  • Vmware
  • Microsoft
  • Kandji
  • Scalefusion
  • Codeproof
  • Hexnode
  • Ivanti

See more: Top UEM Software

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