SHARE

Apple Is the Wearables Brand to Beat: Survey

Apple’s reputation for producing desirable electronics also extends to its wearable device efforts, according to a new survey from Juniper Research. The Cupertino, Calif.-based maker of the Apple Watch ranked as the “coolest brand” for wearable technology among 2,031 smartphone users in the U.S. and the U.K., followed by Samsung and Google. Other notable technology […]

Written By

Pedro Hernandez

Oct 27, 2015

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Apple’s reputation for producing desirable electronics also extends to its wearable device efforts, according to a new survey from Juniper Research.

The Cupertino, Calif.-based maker of the Apple Watch ranked as the “coolest brand” for wearable technology among 2,031 smartphone users in the U.S. and the U.K., followed by Samsung and Google. Other notable technology brands include LG in 4th place, Sony in 5th. Microsoft, maker of the Band fitness wearable, landed in a distant 13th place behind luxury fashion house Chanel.

In general, fashion brands ranked lower than technology brands. Not a single fashion or sports brand garnered the support of more than 3 percent of respondents. Nike is the highest-ranking in 6th place, followed by Rolex in 7th and Under Armour in 8th.

Apple is a relative newcomer to the wearables market. Although announced in September 2014, the company’s smartwatch hit store shelves on April 24. This summer, the Canalys research group estimated that Apple shipped 4.2 million Watches during the second quarter of 2015 and it is largely expected to lead the market by many analysts.

Yet, with a starting price of $349 for the Watch Sport, most consumers may end up passing up Apple’s smartwatch. Juniper found that just 20 percent, or one in five consumers, are willing to part with more than $175 for a wearable.

“As well as a more definite use, fitness devices also win on value,” said Juniper Research analyst James Moar in a statement. “They are the least costly wearables in the market, and the only category consistently under $175, which our survey identifies as the price ceiling for most consumers.”

Echoing the dominance of iOS and Android smartphone market, Juniper observed that the market for smartwatches is “moving towards a duopoly of Apple-Samsung – with over 75 percent of respondents preferring either Apple or Samsung.” The latter offers a range of smartwatches including the Gear S2 and the cellular-connected Gear S.

Device makers struggling to stuff long-lasting batteries into their tiny wearables will find some comfort in Juniper’s findings. Only 4 percent of respondents said they would avoid purchasing a wearable due to battery life concerns. Finally, iPhone and iPad users are more likely to purchase a wearable device compared to Android users, Juniper found.

Pedro Hernandez is a contributing editor at Small Business Computing. Follow him on Twitter @ecoINSITE.

Photo courtesy of Shutterstock.

Ethics and Artificial Intelligence: Driving Greater Equality

FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning

FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think

FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era

ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA

FEATURE | By Guest Author,
November 10, 2020
Top 10 AIOps Companies

FEATURE | By Samuel Greengard,
November 05, 2020
What is Text Analysis?

ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI

ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics

ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media

FEATURE | By Rob Enderle,
October 16, 2020
Top 10 Chatbot Platforms

FEATURE | By Cynthia Harvey,
October 07, 2020
Finding a Career Path in AI

ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science

FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future

FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021

FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape

ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]

ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]

ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI

FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality

FEATURE | By James Maguire,
September 09, 2020

SEE ALL
ARTICLES

Pedro Hernandez

Pedro Hernandez is a contributor to Datamation, eWEEK, and the IT Business Edge Network, the network for technology professionals. Previously, he served as a managing editor for the Internet.com network of IT-related websites and as the Green IT curator for GigaOM Pro.

Apple Is the Wearables Brand to Beat: Survey

Pedro Hernandez

Recommended for you...

Company

Categories

Apple Is the Wearables Brand to Beat: Survey

RELATED NEWS AND ANALYSIS

Pedro Hernandez

Recommended for you...

Company

Categories