Public cloud providers play an integral part in business strategic planning by providing access to vital resources for data storage and web-app hosting. The services are provided over the Internet on a pay-as-you-go basis, allowing businesses to minimize upfront costs and the complexity of having to install and manage their own IT infrastructure.
The need for enterprise-grade data storage has propelled the global public cloud market skyward. It is expected to almost double from $445 billion to $988 billion between 2022 and 2027. The richness and diversity of the market can make it daunting for organizations looking to upscale and upgrade their services.
Here’s a brief guide to some of the leading providers of public cloud solutions and how to choose the right provider for specific business needs.
Amazon subsidiary Amazon Web Service (AWS) emerged in 2006, revolutionizing how organizations access cloud computing technology and remote resources. It offers a vast array of resources, allowing it to design and execute new solutions at a rapid pace to keep up with the global market’s evolution.
AWS’s services range from Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to the simplified and easy-to-access and use, Software as a Service (SaaS) cloud models. Key offerings include:
Amazon Elastic Compute Cloud (EC2) is a web service that delivers secure and scalable computing capacity based in the cloud designed to facilitate web-centric computing for developers. This allows them to obtain and configure capacity with minimal friction with the infrastructure.
The services are available in a wide selection of instance types, from public to private and hybrid, that can be optimized to fit different use cases.
Amazon Simple Storage Service (S3) is an object-based storage service known for its industry-leading scalability, security, performance and reliable data availability. Organizations of various sizes and industries can use it to store and retrieve any amount of data at any time, providing easy-to-use management features in order to organize data and configure it finely-tuned access control.
Amazon Relational Database Service (RDS) simplifies the setup and operations of relational databases in the cloud. AWS is responsible for automating all the redundant and time-consuming administrative tasks, such as hardware provisioning, database setup and data backup and recovery. This is best used to free up developers’ time, allowing them to focus on more pressing tasks like application development and design.
As a multinational corporation, AWS is able to cater to a wide variety of industries at different stages of development, from startups to established enterprises, as well as the public sector.
Use cases include:
This makes AWS’s service particularly useful for data-intensive industries such as healthcare, telecommunications, financial services, retail, and manufacturing.
Microsoft launched Azure in 2010 as a comprehensive suite of cloud-based services designed to help businesses and organizations navigate the challenges that come with digital adoption. Azure was built on Microsoft’s decades-long specialty—software design—allowing its public cloud solutions to integrate seamlessly with other Microsoft products.
Azure also includes a multitude of services that range from computing and database management to storage and machine learning, including the following:
Azure Blob Storage is an object-based and scalable storage platform used for data lakes, warehouses and analytics as well as backup and recovery. It’s optimized for massive amounts of unstructured data, like text or binary values.
Azure Cosmos DB is a database management service that’s multi-modeled, globally distributed and highly scalable, ensuring low latency that supports various APIs to facilitate access. It supports data models including SQL, MongoDB, Tables, Gremlin and Cassandra.
Azure’s Virtual Machines are on-demand, scalable resources that provide users the flexibility of virtualization without the need to invest in or maintain the infrastructure that runs it. They also run on several Microsoft software platforms, supporting numerous Linux distributions for a more versatile experience.
When combined with Microsoft’s software and enterprise-focused approach to the public cloud, Microsoft Azure’s comprehensive services make it the ideal solution for numerous use cases, such as:
Azure’s services are used by businesses and organizations in a number of industries such as e-commerce, healthcare, insurance and financial institutions.
First launched in 2011 as a cloud-based subsidiary of Google, Google Cloud Platform (GCP) is a suite of cloud computing services that uses the same infrastructure as Google’s software products. Its industry-leading creations from TensorFlow and Kubernetes are some of the greatest examples of Google’s sophisticated solutions, and include the following:
Also known as Google Kubernetes Engine (GKE), Cloud Engine is a fully managed, user-ready environment used to deploy containerized applications and web services. Based on the open-source Kubernetes system, it’s developed by Google for managing workloads, enabling developers to flexibly and efficiently develop apps and deploy applications.
Google Cloud Storage is a fully managed and scalable object-oriented storage service. It includes many services ranging from serving website content to storing data for archival purposes and disaster recovery.
Google Compute Engine is a cloud-based virtual machine solution that’s scalable and flexible. It allows users to tailor their computing environment, meeting specific requirements, and offering flexible pricing and cost savings.
GCP is used by organizations and businesses in IT, healthcare and retail, as well as the financial industry. Use cases include:
IBM launched IBM Cloud in 2011 as a collection of cloud-based computing services. It leverages IBM’s vast experience, offering a robust approach to enterprise-grade public cloud platforms with an emphasis on open-source technologies and supporting a diverse set of computing models, including the following:
IBM Cloud Functions is IBM’s Function as a Service (FaaS) solution built on Apache OpenWhisk. It enables developers to execute code in response to events as well as direct HTTP calls without having to manage their own hardware infrastructure.
These flexible and scalable cloud computing solutions support both public and dedicated virtual servers. They’re the right balance of computing power to cost, allowing companies to deploy the servers globally and reach their customers.
IBM Cloud Databases is a family of managed, public databases that support a wide variety of data models that include relational, key-value, document, and time-series applications.
IBM Cloud services a wide range of industries with its diverse offerings, such as IT and technology companies, healthcare organizations, financial institutions and retail providers, as well as the public sector. Use cases include:
The Oracle Cloud Infrastructure is a part of Oracle’s comprehensive cloud offering, first launched in 2012. The public cloud solution leverages Oracle’s long history in enterprise computing and data processing, enabling the company to provide robust, scalable and secure services, including the following:
Oracle Cloud Storage is a high-performance, scalable and reliable object storage service. It’s capable of storing an unlimited amount of data of any content type, including analytic data and rich content like images and video.
Oracle Cloud Compute encompasses a variety of cloud computing options set to meet the needs of small-scale applications to enterprise-grade workloads. It’s available as both bare metal and virtual machine instances, giving users a flexible, scalable environment for running applications.
Oracle’s Function as a Service (FaaS) offering lets developers write and deploy code without worrying about underlying infrastructure. It’s based on the open-source Fn Project and allows developers to build, run, and scale applications in a fully managed serverless environment.
With its versatile offerings, Oracle Cloud Infrastructure is able to serve a wide range of industries such as application development, insurance, healthcare and e-commerce in both the private and public sectors. Use cases include:
Launched in 2009, Alibaba Cloud is the cloud computing faction of the Alibaba Group. As the leading cloud provider in China and among the top global providers, Alibaba Cloud capitalizes on Alibaba’s massive scale and experience with e-commerce and data processing. Services include the following:
ApsaraDB is a suite of managed database services that cover a wide range of database types including relational, NoSQL and in-memory databases. These services handle database administration tasks, allowing developers to focus on their applications rather than database management.
Alibaba Object Storage Service (OSS) is an easy-to-use service that enables users to store, backup and archive large amounts of data in the cloud. It is highly scalable, secure, and designed to store exabytes of data, making it ideal for big data scenarios.
Alibaba Elastic Compute Service (ECS) provides fast memory and flexible cloud servers, allowing users to build reliable and efficient applications with ease. ECS instances come in a variety of types, each optimized for certain workloads, making them versatile for different application scenarios.
In essence, Alibaba Cloud’s extensive services, coupled with its strong presence in Asia, make it a compelling choice in the public cloud market. It also serves a multitude of data-heavy industries such as technology companies, media and entertainment, financial services and education. Use cases include:
The booming market and demand for public cloud have opened the doors for numerous technology companies to start offering their own cloud computing and storage solutions. The focus of emerging cloud providers tends to be on providing straightforward, scalable, and affordable cloud services to small and midsize businesses, and key players in addition to the ones covered in this article include DigitalOcean, Linode and Vultr. All offer developer-friendly features at affordable rates alongside high-quality customer service and support.
When choosing a provider of public cloud solutions, there are several factors to consider.
The cloud service provider must be able to handle workloads and be able to accommodate growth and changes as business grows.
Providers must be compliant with local and federal data security and privacy regulations. Additionally, they should be able to protect data against attacks, leaks and breaches.
Cloud services are most known for their flexible, pay-as-you-go pricing models. Multiple tiers at varying costs allow businesses to access only the resources they need.
A public cloud solution should be compatible with existing and legacy systems, ensuring seamless integration, and should include reliable customer support and service to ensure access to solutions and assistance.
The public cloud market offers a diverse range of options, each with its own strengths and trade-offs. AWS, Microsoft Azure, GCP, IBM Cloud, Oracle Cloud Infrastructure and Alibaba Cloud are major players, each serving a multitude of industries with a broad array of services. Simultaneously, emerging providers offer compelling alternatives, especially for certain use cases or customer profiles.
When choosing a provider, considerations over scalability, performance, security, cost, integration and support are key. By understanding these factors, businesses can make informed decisions and choose the public cloud provider that best meets their specific needs.
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.
