Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

HP vs. IBM: Competitors or Allies?

Changes in large companies happen very slowly and, as a result, we can still look at companies that have changed vastly and see them for...

Google, Intel, Microsoft: Daring To Think Beyond Recession

With all of the doom and gloom out there I thought it would be interesting to put up a counterpoint on how three of the...

Windows 7: First Impressions and Future Possibilities

I've been using Windows 7 on two desktops and a Netbook now for about two weeks and I'm very impressed with the offering. It...

Lessons from CES: How Palm Beat Apple and Other Stories

The big story at CES was how Palm, reading from Apple's own playbook, took over CES much like Apple did from MacWorld two years ago...

Google and the Desktop Linux Experiment

Linux on the desktop faces some nasty realities in 2009, including a vastly improved Windows 7, an increasing use of the MacOS, and a broader...

EMC, Apple and Customer Loyalty

I spent much of last week at EMC's annual analyst event, and much of the breaking news this week appears to be on speculation surrounding...

Apple vs. Dell: Who is Beating Whom?

It is amazing how quickly things can change in a few short weeks.Several weeks ago I was thinking about changes in how PCs were being...

Heroic Turnarounds: The US as a Template for Yahoo

Both Yahoo and the US are in a world of hurt and both chief executives are under a cloud of failure and soon to be...

Tech Future: Change and Risk from Downturn

The current political climate is awash with the concept of change, with both parties in the U.S. having running on that platform (one, clearly, more...

Dell as a China Powerhouse

This week I’m in China as Dell’s guest. The reason is they want us to focus on this market where they are incredibly successful and...

AMD, HP, and Presidential Innovation in Financial Crisis

Here in the US frustration is running high because we can’t seem to get our elected representatives to do much more than blame each other...

Will the Google Phone Beat the iPhone to the Enterprise?

Apple clearly has a head start but Google has been focused on the enterprise for some time, granted with little to show for it. So...

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