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James Maguire

Case Study: Panasonic.com

Case Study: Panasonic.com

Networks
September 3, 2002

As soon as online retailing came on the scene, analysts predicted the death of the middleman. Since the Web enabled consumers to buy directly from manufacturers – quite easily – the future of retailers looked dim. But things haven’t turned out that way. In the case of Panasonic.com, the trend is actually being reversed, with […]

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