Arthur O'Connor
Silver Lining To The Economic Slowdown
While many pundits predicted this year that customer relationship management, because of its strategic importance, would remain immune from...
Who Are Your Best Prospects?
With so much focus on the role of technology in data analysis and warehousing, it's sometimes easy to forget...
Getting Started With CRM, Part 2
In yesterday's column, I discussed the first of three principles common to launching a successful CRM initiative. In this...
Getting Started with CRM, Part 1
Much of my reader feedback centers upon the following questions: How should my organization get started with customer relationship...
Personalization: Coming Full Circle, Part 2
In yesterday's article, I wrote about how personalization technologies have
affected business practices, and I discussed the first of...
Personalization: Coming Full Circle, Part 1
We've come a long way in personalization. So far, in fact, that in many ways the industry is right...
CRM and What Not to Expect
We are only beginning to see the effects of offering relevant, personalized value propositions to individual customers through their...
The State of eCRM, Part II
Previously, I discussed the first two industry trends, in which I predict that: 1. We'll learn to better use...
The State Of eCRM, Part I
With so many new developments in eCRM, it's sometimes tough to tell the difference between false starts and lost...
