Friday, April 16, 2021

Arthur O'Connor

Silver Lining To The Economic Slowdown

While many pundits predicted this year that customer relationship management, because of its strategic importance, would remain immune from corporate budget cutbacks in 2001, this is clearly...

Who Are Your Best Prospects?

With so much focus on the role of technology in data analysis and warehousing, it's sometimes easy to forget that customer knowledge isn't a software package or...

Getting Started With CRM, Part 2

In yesterday's column, I discussed the first of three principles common to launching a successful CRM initiative. In this second installment, I'll discuss the two remaining principles. Step...

Getting Started with CRM, Part 1

Much of my reader feedback centers upon the following questions: How should my organization get started with customer relationship management? What's the optimal methodology? What's the most...

Personalization: Coming Full Circle, Part 2

In yesterday's article, I wrote about how personalization technologies have affected business practices, and I discussed the first of three personalization categories -- simple Web-based analytics. In the...

Personalization: Coming Full Circle, Part 1

We've come a long way in personalization. So far, in fact, that in many ways the industry is right back to where it started. Once a carefully defined...

CRM and What Not to Expect

We are only beginning to see the effects of offering relevant, personalized value propositions to individual customers through their preferred channel. The results can dramatically increase...

The State of eCRM, Part II

Previously, I discussed the first two industry trends, in which I predict that: 1. We'll learn to better use the Internet as a CRM tool and, 2....

The State Of eCRM, Part I

With so many new developments in eCRM, it's sometimes tough to tell the difference between false starts and lost causes. By my reckoning, I see about five...

Latest Articles

Best Data Quality Tools &...

Data quality is a critical issue in today’s data centers. The complexity of the Cloud continues to grow, leading to an increasing need for...

NVIDIA’s New Grace ARM/GPU Solution...

This week is NVIDIA’s GTC, or GPU Technology Conference, and they likely should have changed the name to ATC because this year – it...

What is Data Segmentation?

Definition of Data Segmentation Data segmentation is the process of grouping your data into at least two subsets, although more separations may be necessary on...

The Conversational AI Revolution: The...

One of the things I’m looking forward to seeing at next week’s NVIDIA GTC event is an update on their Conversational AI efforts. I’m fascinated...