Saturday, July 31, 2021

Arthur O'Connor

Silver Lining To The Economic Slowdown

While many pundits predicted this year that customer relationship management, because of its strategic importance, would remain immune from corporate budget cutbacks in 2001, this is clearly...

Who Are Your Best Prospects?

With so much focus on the role of technology in data analysis and warehousing, it's sometimes easy to forget that customer knowledge isn't a software package or...

Getting Started With CRM, Part 2

In yesterday's column, I discussed the first of three principles common to launching a successful CRM initiative. In this second installment, I'll discuss the two remaining principles. Step...

Getting Started with CRM, Part 1

Much of my reader feedback centers upon the following questions: How should my organization get started with customer relationship management? What's the optimal methodology? What's the most...

Personalization: Coming Full Circle, Part 2

In yesterday's article, I wrote about how personalization technologies have affected business practices, and I discussed the first of three personalization categories -- simple Web-based analytics. In the...

Personalization: Coming Full Circle, Part 1

We've come a long way in personalization. So far, in fact, that in many ways the industry is right back to where it started. Once a carefully defined...

CRM and What Not to Expect

We are only beginning to see the effects of offering relevant, personalized value propositions to individual customers through their preferred channel. The results can dramatically increase...

The State of eCRM, Part II

Previously, I discussed the first two industry trends, in which I predict that: 1. We'll learn to better use the Internet as a CRM tool and, 2....

The State Of eCRM, Part I

With so many new developments in eCRM, it's sometimes tough to tell the difference between false starts and lost causes. By my reckoning, I see about five...

Latest Articles

Data Governance Trends 2021

Data governance trends in 2021 reflect a changing data management landscape, one focused on centralization, improved data security, and streamlined remote access. In large...

Data Management Trends 2021

Data management trends in 2021 reflect the continuing digital evolution the business world has been undergoing for several years. Enterprises are responsible for managing...

Data Management Use Cases at...

Comprehensive data management is critical for companies to pull insights from their data. Data analytics and business intelligence (BI) hinge on creative data management practices,...

How Databases are Being Used...

Well-designed databases are essential to understanding how a business is doing.  Large amounts of data first need to be handled efficiently by databases in order...