Arthur O’Connor

Silver Lining To The Economic Slowdown

Storage Arthur O'Connor -
While many pundits predicted this year that customer relationship management, because of its strategic importance, would remain immune from corporate budget cutbacks in 2001, this is clearly...

Who Are Your Best Prospects?

Storage Arthur O'Connor -
With so much focus on the role of technology in data analysis and warehousing, it's sometimes easy to forget that customer knowledge isn't a software package or...

Getting Started With CRM, Part 2

Storage Arthur O'Connor -
In yesterday's column, I discussed the first of three principles common to launching a successful CRM initiative. In this second installment, I'll discuss the two remaining principles. Step...

Getting Started with CRM, Part 1

Storage Arthur O'Connor -
Much of my reader feedback centers upon the following questions: How should my organization get started with customer relationship management? What's the optimal methodology? What's the most...

Personalization: Coming Full Circle, Part 2

Storage Arthur O'Connor -
In yesterday's article, I wrote about how personalization technologies have affected business practices, and I discussed the first of three personalization categories -- simple Web-based analytics. In the...

Personalization: Coming Full Circle, Part 1

Storage Arthur O'Connor -
We've come a long way in personalization. So far, in fact, that in many ways the industry is right back to where it started. Once a carefully defined...

CRM and What Not to Expect

Applications Arthur O'Connor -
We are only beginning to see the effects of offering relevant, personalized value propositions to individual customers through their preferred channel. The results can dramatically increase...

The State of eCRM, Part II

Applications Arthur O'Connor -
Previously, I discussed the first two industry trends, in which I predict that: 1. We'll learn to better use the Internet as a CRM tool and, 2....

The State Of eCRM, Part I

Applications Arthur O'Connor -
With so many new developments in eCRM, it's sometimes tough to tell the difference between false starts and lost causes. By my reckoning, I see about five...

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