Oracle Targets Big Pharma With Serialization App

Oracle this week rolled out Oracle Pedigree and Serialization Manager, an application that it claims will make it easier for large drug companies to track and monitor pharmaceutical products throughout the supply chain for business and compliance purposes.

Whether it’s a drug recall, a surge in counterfeit medications or an emergency that requires a mass shipment of vaccine to a particular part of the world, large pharmaceutical manufacturers need to have instantaneous access to accurate drug informationthroughout their supply chain.

Last year, California became the first state to require companies provide an electronic, serialized pedigree (ePedigree) of all the drugs sold, manufactured and distributed in the state. Similar requirements and possible legislation, including a proposal by the Food and Drug Administration (FDA), is being considered in other states in order to slow the proliferation of counterfeit drugsflooding the market.

Oracle Pedigree and Serialization Manager generates and stores a record of each pharmaceutical product as it moves through the supply chain from manufacturer to distributor and, ultimately, to the retailer or hospital. It includes integrated business analytics to help track sales and product availability as well as automated assessment and reconciliation of products returned against products shipped.

The application is built on Oracle’s core Fusion middleware software and a service-orientated architecture (SOA) to ensure it can be easily folded into any enterprise software platform. It’s also Web- and cloud-friendly with a user interface designed that lets managers quickly view and access the entire life history of any given bottle of medication or medical device.

“Ensuring supply chain integrity is not only about compliance and protecting your brand, it’s also about protecting your bottom line,” said Jon Chorley, Oracle’s vice president of supply chain management product strategy, in a release. “By definitely identifying your products in the supply chain and providing a broad set of analytic insights on that data, Oracle Pedigree and Serialization Manager will deliver both.”

Oracle officials said that while the application was primarily developed for the pharmaceutical industry, it could easily be customized and refined for a variety of industries plagued by rampant counterfeits, including high technology products and luxury jewelry and garments.

Larry Barrett is a senior editor at InternetNews.com, the news service of Internet.com, the network for technology professionals.

RELATED NEWS AND ANALYSIS

• Huawei’s AI Update: Things Are Moving Faster Than We Think

  FEATURE |  By Rob Enderle,
  December 04, 2020

• Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era

  ARTIFICIAL INTELLIGENCE |  By Guest Author,
  November 18, 2020

• Key Trends in Chatbots and RPA

  FEATURE |  By Guest Author,
  November 10, 2020

• Top 10 AIOps Companies

  FEATURE |  By Samuel Greengard,
  November 05, 2020

• What is Text Analysis?

  ARTIFICIAL INTELLIGENCE |  By Guest Author,
  November 02, 2020

• How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI

  ARTIFICIAL INTELLIGENCE |  By Rob Enderle,
  October 29, 2020

• Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics

  ARTIFICIAL INTELLIGENCE |  By Rob Enderle,
  October 23, 2020

• The Super Moderator, or How IBM Project Debater Could Save Social Media

  FEATURE |  By Rob Enderle,
  October 16, 2020

• Top 10 Chatbot Platforms

  FEATURE |  By Cynthia Harvey,
  October 07, 2020

• Finding a Career Path in AI

  ARTIFICIAL INTELLIGENCE |  By Guest Author,
  October 05, 2020

• CIOs Discuss the Promise of AI and Data Science

  FEATURE |  By Guest Author,
  September 25, 2020

• Microsoft Is Building An AI Product That Could Predict The Future

  FEATURE |  By Rob Enderle,
  September 25, 2020

• Top 10 Machine Learning Companies 2020

  FEATURE |  By Cynthia Harvey,
  September 22, 2020

• NVIDIA and ARM: Massively Changing The AI Landscape

  ARTIFICIAL INTELLIGENCE |  By Rob Enderle,
  September 18, 2020

• Continuous Intelligence: Expert Discussion [Video and Podcast]

  ARTIFICIAL INTELLIGENCE |  By James Maguire,
  September 14, 2020

• Artificial Intelligence: Governance and Ethics [Video]

  ARTIFICIAL INTELLIGENCE |  By James Maguire,
  September 13, 2020

• IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI

  FEATURE |  By Rob Enderle,
  September 11, 2020

• Artificial Intelligence: Perception vs. Reality

  FEATURE |  By James Maguire,
  September 09, 2020

• Anticipating The Coming Wave Of AI Enhanced PCs

  FEATURE |  By Rob Enderle,
  September 05, 2020

• The Critical Nature Of IBM’s NLP (Natural Language Processing) Effort

  ARTIFICIAL INTELLIGENCE |  By Rob Enderle,
  August 14, 2020