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IBM Rolls Out Storage Option For The Little Guy

IBM on Tuesday rolled out a series of new storage products, including the DS3300, an array that includes Internet SCSI (iSCSI) (define) connectivity with simple installation features tailored for the small- and mid-sized business (SMB) market. Harold Pike, IBM’s entry and mid-range disk product marketing manager, said the DS3300 essentially functions as networked storage incorporating both […]

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Larry Barrett

Aug 29, 2007

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IBM on Tuesday rolled out a series of new storage products, including the DS3300, an array that includes Internet SCSI (iSCSI) (define) connectivity with simple installation features tailored for the small- and mid-sized business (SMB) market.

Harold Pike, IBM’s entry and mid-range disk product marketing manager, said the DS3300 essentially functions as networked storage incorporating both iSCSI and Serial-Attached SCSI (SAS) (define) connections, making life much easier for companies of any size to transition from direct-attached storage (DAS) (define) configurations to an IP-based storage area network (SAN) (define).

Pike said the DS3300, which is actually IBM’s (Quote) third iteration of an iSCSI storage product, represents Big Blue’s latest effort to regain market share from HP (Quote) and EMC (Quote), the two vendors that are dominating the low-end storage market with their MSA and AX150 offerings.

“At the entry level, HP has kicked our butts,” Pike said in an interview with internetnews.com. “Dell, which sells EMC’s AX150, is also doing very well because they’re smart. They sell their (storage) stuff with their servers. We’re the number one server vendor in the world, so I can only assume they must be selling their storage on our servers. We’re going to change that. We want to be number one across all the segments.”

IBM, Dell, HP and handful of smaller players including EqualLogic and LeftHand Networks are all scrambling to get their share of the SMB market. Pike said IBM’s done a fine job of sewing up the large enterprise storage market but now it must focus on luring companies with less than 1,000 employees into the fold.

This article was first published on InternetNews.com. To read the full article, click here.

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Larry Barrett

Larry Barrett is a freelance journalist and blogger who has covered the information technology and business sectors for more than 15 years. Most recently, he served as the online news editor for 1105 Media's Office Technology Group and as the online managing editor for SourceMedia's Investment Advisory Group publications Financial Planning, On Wall Street, and Bank Investment Consultant. He was also a senior writer and editor at Ziff Davis Media's Baseline Magazine, winner of the Jesse H. Neal National Business Journalism Award, and ZDNet. In addition, he's served as a senior writer and editor at prominent technology and business websites including CNET, InternetNews.com, Multichannel News, and the San Jose Business Journal.

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