SAN JOSE, Calif. — McLaren Racing and Cisco are expanding their relationship.
McLaren Racing and Cisco entered a multi-year global partnership for Cisco to become the Formula 1 team’s official technology partner, according to Cisco last month.
McLaren will use Cisco’s expertise and technology to enhance its technical infrastructure on race day and at the team’s headquarters as well as to connect with fans.
Cisco’s experience in sports and entertainment is expected to help McLaren gain a “competitive edge” to drive its performance in Formula 1.
McLaren will have Cisco’s full portfolio of “at their disposal,” including networking, Wi-Fi, digital signage, and collaboration.
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For instance, Cisco will collaborate with McLaren to explore and pilot technologies, such as upgrading race day wireless deployment to Wi-Fi 6E to ensure fast and reliable communication among all team members.
Cisco will also continue working to improve the networking infrastructure at the team’s headquarters at the McLaren Technology Centre in Surrey, U.K., including hybrid network solutions and the cloud-based location services platform DNA Spaces to optimize productivity.
The latest partnership between the organizations builds on the relationship between McLaren Racing and Webex by Cisco, the official collaboration partner of the F1 team.
“We are proud to expand our relationship with McLaren Racing and bring to bear our full portfolio of technology and talent to help the team achieve even greater success,” said Carrie Palin, SVP and chief marketing officer, Cisco.
“McLaren Racing shares our unceasing commitment to innovation, and we believe that together we can push the boundaries of what’s possible in order to develop the most connected F1 team in history.”
Claire Cronin, chief marketing officer at McLaren Racing, said the team is “delighted” to extend and grow the relationship with Cisco long-term.
“As we enter a new chapter of our partnership, we will continue to drive innovation with an expansion of Cisco’s capabilities available to us,” Cronin said.
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