Friday, May 24, 2024

Nokia Can’t Rescue Microsoft’s Mobile OS

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

A number of tech pundits have voiced doubts about the recent Microsoft-Nokia alliance, opining that it’s a partnership of two wounded giants. Paul Rubens details his concerns.

Microsoft and Nokia are both drinking at the last-chance saloon as far as their mobile businesses are concerned, following recent announcement that they are to team up in the mobile device market. For Microsoft, the deal is a desperate attempt to make its Windows Phone 7 mobile OS relevant at a time when its traditional desktop and server OS businesses face increased competition from open source solutions, cloud services and powerful mobile hardware.

Despite the good reviews Windows Phone 7 received, it’s in grave danger of disappearing without having made any impact whatsoever. Ask yourself this: When did you last see anyone (who isn’t a Microsoft employee) actually using the mobile OS?


But the Nokia Nokia (NYSE: NOK) deal will not save Windows Phone 7, and here’s why:

1. Every time Microsoft does a deal with a mobile hardware maker, it fails.

We’ve been here before. Microsoft Microsoft (NASDAQ: MSFT) made plenty of deals with hardware makers to prop up its Windows Mobile OS, and all ended in disaster: LG (2009), Palm (2005) Motorola (2003), Sendo (2001) Ericsson (2000). The results should be making Nokia very nervous indeed: Sendo went bankrupt, LG and Motorola and Ericsson lost profitability in the market and switched to Android, and Palm couldn’t make its Windows Mobile business a success and instead developed the WebOS mobile OS. Not exactly encouraging, is it?

2. A deal with Nokia can’t hide Windows Phone 7’s shortcomings.

Read the rest about the Microsoft-Nokia alliance at ServerWatch.

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles