Microsoft Romances iPhone App Developers with iPhone/iOS Mapping Tool

The vast treasure trove of iPhone apps is the envy of competing phone platforms. Microsoft has a solution to its own (so far) modest offering: romance the iPhone developers to port their apps to Windows Phone. Stuart Johnston reports.

Microsoft’s Windows Phone 7 (WP7) has been both touted and trivialized by pundits, developers, and users.

Among the major criticisms of Microsoft’s (NASDAQ: MSFT) play to remain relevant in a world going increasingly wireless is a shortage of apps for WP7, which would help to make the OS a contender in a hard fought, multi-horse race.

In order to increase Microsoft’s chances, the company has now come out with the first iteration of what it refers to as a “translation dictionary” to help iOS developers negotiate differences between the two operating systems, their application programming interfaces (API), and their development tools.

Microsoft sees one way to increase the number of apps available for its platform is to aid iOS developers in porting or at least rewriting their apps to work on WP7.

Dubbed “the iPhone/iOS to Windows Phone 7 API mapping tool,” the dictionary is aimed at providing information to help developers translate techniques, languages, and API calls from the programming models they’re familiar with to those in Microsoft’s fledgling environment.

Read the rest about Microsoft’s move to lure iPhone app developers at Enterprise Mobile Today.

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