Top 10 Augmented Reality Apps

Posted October 20, 2017 By  Cynthia Harvey

For several years, analysts have been predicting that augmented reality (AR) will soon take off. For example, Gartner mentioned AR in its lists of the top ten strategic technology trends for 2016, 2017 and 2018.

However, while the technology has advanced considerably, the AR market isn't yet mature. Developers are still experimenting with ways to overlay digital content on the real world, and most enterprises haven't yet found a compelling app to drive widespread adoption. As Gartner notes in a press release, "The virtual reality (VR) and augmented reality (AR) market is currently adolescent and fragmented. Interest is high, resulting in many novelty VR applications that deliver little real business value outside of advanced entertainment, such as video games and 360-degree spherical videos."

While the AR market may be young now, analysts believe that it will grow rapidly. IDC forecasts that the AR/VR market will grow 100 percent or more per year through 2021. Thus, while total AR/VR revenues are likely to be just $11.4 billion this year, they could be worth nearly $215 billion by 2021.

In light of that projected growth, organizations can't afford to stand on the sidelines. Consumers are becoming increasingly familiar with augmented reality through mobile apps, and organizations that want to remain competitive might want to consider how they can integrate this technology into the digital interactions they have with their customers.

With that in mind, Datamation has put together a slideshow featuring some of the most popular and highest-quality augmented reality apps currently available. These apps and games highlight what is possible with AR technology today, and they just might inspire you to consider how the technology could become useful for your company tomorrow.

Image Source: Pixabay



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